Broker Conference

This one-day conference features content for brokers, by brokers, designed to inspire, inform, empower, and engage. Learn how to “Start Me Up” everything you wanted (and didn’t want) to know about building a brokerage from the bottom up, what effective marketing to the next gen consumer looks like, how power brokers (large and small) make it in today’s competitive environment, and listen to strategies on how to grow your firm. At this year’s Broker Conference, C.A.R.’s Chief Economist Leslie Appleton-Young will sit down for a unique one-on-one interview with Better Homes & Gardens CEO Sherry Chris and C.A.R. CEO Joel Singer will give a thought provoking keynote address that will not disappoint.  Cocktail reception included.

Please note, the Broker Conference is a paid event. Appropriate for: California Brokers.

Broker Conference 2016
Wednesday, September 28th
9 a.m. - 6:30 p.m.
Room 104 B

9:00 a.m. – 9:30 a.m. 
Continental Breakfast and Registration
9:30 a.m. – 9:35 a.m.

Presented by

Geoff McIntosh, C.A.R. President-Elect
9:35 a.m. - 10:00 a.m.
Interview with Sherry Chris, Better Homes & Gardens CEO

Presented by
Leslie Appleton-Young, Chief Economist & Vice President, C.A.R.
10:00 a.m.  – 10:45 a.m.

The 90s Called, They Want Their Marketing Back

Presented by

Karlton Utter,Senior Director of Learning Technologies and Solutions, Better Homes and Gardens Real Estate; Co-Founder & Vice President of Marketing & Events, NextHome Inc.; Seth O'Byrne, Team Leader, Pacific Sotheby's International Realty; Ben Bacal, REALTOR®, Rodeo Realty

Moderated by

Raj Qsar, Owner & Founder, The Boutique Real Estate Group
10:45 a.m. - 11:00 a.m.

11:00 a.m. – 11:45 a.m.

“Start Me Up” Broker - Everything you ever wanted to know about starting your own firm

Presented by
Heidi Rickerd-Rizzo, Vice President & Broker of Terra Firma Partners;Valerie Torelli, Owner & Founder Torelli Real Estate; B.J. Ward, Broker/Co-Owner, Comfort Real Estate Services; Kendyl Young, Owner & Founder, DIGGS

Moderated by
Raj Qsar, Owner & Founder, The Boutique Real Estate Group

11:45 a.m. – 1:30 p.m.

1:30 p.m. – 2:00 p.m.                   

Keynote Address

 Presented by
Joel Singer, CEO, C.A.R.

2:00 p.m. – 2:45 p.m.
Growing Your Firm - Tactics on how to build culture and grow as a company

Presented by

Mark Bennett, Broker, Redfin; Wendy Forsythe, EVP/Head of Global Operations, Carrington Real Estate Services; Mark McLaughlin, CEO Pacific Union International; Matt Beall, CEO & Principal Broker, Hawaii Life Real Estate Brokers

Moderated by
Joel Singer, CEO, C.A.R.
2:45 p.m. – 3:00 p.m.
3:00 p.m.  – 3:45 p.m
It's a Family Affair – What companies are doing to prepare for the future?

Presented by

Robert Bailey, Owner/Broker, Bailey Properties; Silva Hameline, Broker/Owner, RE/MAX ELITE; J.P. Shamshoian, President, Realty Concepts

Moderated by
Vanessa Bergmark, Owner, Red Oak Realty

3:45 p.m.  – 4:00 p.m.
Rising Stars – Recognizing up-and-coming agents
4:00 p.m. - 5:00 p.m.
Power Brokers – How to Get It Done

Presented by

Penny Nathan, President & CEO, Ascent Real Estate;Tami Pardee, Broker/Owner, Halton Pardee + Partners, Inc; Gretchen Pearson, President, Berkshire Hathaway HomeServices, Drysdale Properties; Michele Williams, Broker/Owner, Star Estates

Moderated by
Vanessa Bergmark, Owner, Red Oak Realty

5:00 p.m. – 5:30 p.m.
In Closing:  What's your Why?

Presented by

Sara Sutachan, Industry Relations & Strategic Initiatives Manager, C.A.R.

5:30 p.m. – 6:30 p.m

Networking Reception


About the EXPO

This event is the premier tradeshow for California's real estate industry. Our event features one-of-a-kind education, networking, and professional development opportunities. We welcome and encourage all members of the CALIFORNIA ASSOCIATION OF REALTORS� -- brokers/owners, top producers, sales associates, assistants, and Association Executives to attend. Other real estate leaders, real estate agent analysts, members of the media, and professionals in affiliated industries are also more than welcome.

Exhibitors - Why You Need To Be Here:

  • We're all things California
  • More than 11,000 REALTORS® in one location under one roof
  • Meet face-to-face with top brokers/owners, savvy agents, Association Executives, and key real estate leaders
  • You have the solutions to our challenges
  • Contact us today to be an exhibitor or sponsor at (213) 739-8301 or

This year we'll be in Long Beach, Sept. 27-29. We hope to see you there!

Get in Touch

  • Phone:
    (800) 242-2732
  • Email:
  • Address:
    Long Beach Convention Center
    300 E Ocean Blvd,
    Long Beach, CA 90802

Copyright � 2015 CALIFORNIA ASSOCIATION OF REALTORS�. All Rights Reserved.