CALIFORNIA REALTOR® EXPO 2011

PRE Luncheon:
Gen Y is Ready to Buy: How to Y-Size Your Business

Presented by Jason Dorsey, The Gen Y Guy
Tuesday, Sept. 20, noon - 1:30 p.m.

What You'll Learn ...
The 80 million members of Gen Y are coming of age—and their spending power is catching up! This year they will spend $200 billion in the U.S. alone. The real estate professionals who strategically attract and retain Gen Y clients—and their enormous online following—will immediately profit and create a powerful competitive barrier.

In Gen Y is Ready to Buy, bestselling author Jason Ryan Dorsey reveals his generation’s buying secrets—all from the perspective of an insider. You will learn exactly how to sell to Gen Y with much less effort and significantly greater reward. You’ll also find out why Gen Y sends text messages without vowels and forgets to bring a checkbook to closing. This is a session filled with actions and strategies you can use immediately!

Tickets for this event are available on a first-come, first-served basis and are $55 when purchased prior to EXPO; $60 on-site.

More about Jason ...
Jason Ryan Dorsey is The Gen Y Guy®. You may have seen him on 60 Minutes, 20/20, The Today Show, The View or in Fortune Magazine. His talent is teaching ready-to-use actions and no cost strategies that real estate professionals can use to drive Gen Y sales and referrals. Jason was most recently featured on CNN during a week-long series focused on millennial behavior. Watch it now!

Jason brings a unique perspective to C.A.R. Not only is he a member of Gen Y, he’s also a bestselling author of four books. His newest: Y-Size Your Business, which features 50 Gen Y best practices. Jason won the Austin Under 40 Entrepreneur of the Year Award at age 25—one of the youngest winners ever. And, yes, he text messages his mom every day.

Watch Jason talk Gen Y sales on www.JasonDorsey.com.