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CALIFORNIA REALTOR® EXPO 2011  

 
 

 

Luncheons

PRE Luncheon Event:
Gen Y is Ready to Buy: How to Y-Size Your Business


Jason Dorsey, The Gen Y Guy
noon to 1:30 p.m., Tuesday, Sept. 20

What You'll Learn ...
The 80 million members of Gen Y are coming of age—and their spending power is catching up! This year they will spend $200 billion in the U.S. alone. The real estate professionals who strategically attract and retain Gen Y clients—and their enormous online following—will immediately profit and create a powerful competitive barrier.

In Gen Y is Ready to Buy, bestselling author Jason Ryan Dorsey reveals his generation’s buying secrets—all from the perspective of an insider. You will learn exactly how to sell to Gen Y with much less effort and significantly greater reward. You’ll also find out why Gen Y sends text messages without vowels and forgets to bring a checkbook to closing. This is a session filled with actions and strategies you can use immediately!

Tickets for this event are available on a first-come, first-served basis and are $55 when purchased prior to EXPO; $60 on-site.


Opening EXPO Luncheon: 2012 Housing Market Forecast


Leslie Appleton-Young
noon to 1:30 p.m., Wednesday, Sept. 21

What You'll Learn ...
We might not have a crystal ball to help us predict where the housing market is headed, but luckily we do have Leslie Appleton-Young to help us make sense of the data. Join Leslie for her annual California Housing Market Outlook to get a read on where the market is, where it’s heading, and what that means for you.

Tickets for this event are available on a first-come, first-served basis and are $65 when purchased prior to EXPO; $70 on-site.


Closing EXPO Luncheon: The Post-PC Era


Walter Mossberg, author and creator of the weekly Personal Technology column in The Wall Street Journal
noon to 1:30 p.m., Thursday, Sept. 22

What You'll Learn ...
You will not want to miss the opportunity to hear Walt Mossberg's take on our society's relationship with technology. He'll provide the key macro trends in terms of our obsession with tech and what that means for you and your business.

Tickets for this event are available on a first-come, first-served basis and are $65 when purchased prior to EXPO; $70 on-site.




 

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