zipForm® 6: The Next Generation of WINForms®
Presenters: Albert Tran, REBS REALTOR® Training/Tech Services Director
See the new zipForm® 6 in action.  Learn how new tools will help you fill out forms instantly on any computer, Mac, or PC.  This training will teach you how to start working online or on your computer's desktop in the new zipForm® 6.  Join this session to learn how to: Fill out forms without starting a transaction file; create and use form templates at any time; import all of your transactions from your computer's desktop to online storage; and efficiently use zipForm® 6 for all of your contracts.  Teaches the basics of zipForm® 6 Standard and zipForm® 6 Professional.

Fees apply for Tech Tuesday sessions.
Level: Appropriate for all levels
Prerequisites: None

The Benefits of Blogging: How to Boost Your Bottom Line
Presenters: Erin Attardi, REALTOR®; Keith Byrd, REALTOR®; Jeff Dowler, REALTOR®. Moderator: Nicole Nicolay, Founder, MyTechOpinion and Effektive Solutions
Are you new to blogging or are you thinking of starting one? If you answered “yes,” then plan to attend this dynamic panel discussion featuring four REALTORS® who are experiencing tremendous success by using their blogs to boost their bottom lines.

By the end of this session, you’ll walk away understanding what a blog is; how blogging can fit into your marketing plan; how to create your own blogging plan; and how to decide if blogging is right for you.

Fees apply for Tech Tuesday sessions.
Level: Beginner
Prerequisites: A basic understanding of the Internet and online marketing

Smartphones, Mobile Gadgets, and Great Tech Tools for Real Estate
Presenter: G. William James, Handheld Computer Solutions
In this session, G. William James will illustrate how wireless technology has changed the way real estate professionals network, promote, market, and close business. You will learn why all wireless devices are not equal, and what to look for before you commit to purchasing. When the session is over, you will have a better understanding of the latest innovations in wireless broadband Internet, and how this technology will benefit your business.

Fees apply for Tech Tuesday sessions.
Level: Appropriate for all levels
Prerequisites: None

Best Practices for Building an Online Presence
Presenter: Ginger Wilcox, Broker Association/Co-Founder Social Media Marketing Institutute
You’ve likely heard how social networking, blogging, and message boards can generate business, but do you know the proper ways to conduct yourself in these online forums?  In this hour-long session with instructor and co-founder of the Social Media Marketing Institute, you’ll learn how to use new media technology and tools to build communities; understand the rules of engagement in online communities; and how to create real relationships that can lead to business opportunities.  You’ll also learn how much information you should include about yourself on social networking sites; and what percentage of time you should spend on your own blogs/sites versus the amount you should spend commenting on others’ sites and blogs.

Fees apply for Tech Tuesday sessions.
Level: Appropriate for all levels
Prerequisites: None

Making the Most of Smartphone Apps
Presenters: Rebekah Bastian, Zillow; Rudy Bachraty, Trulia; Chris Tellez, Real Estate Mobile Technologies. Moderator: Alan Arora, CEO, Real Estate Business Services
You’ve decided which Smartphone works best for your business, so now what? Attend this session for information and tips on the latest must-have mobile applications every agent should have at their fingertips. You’ll learn what they are, why they are important, and how to use them as effective business tools.

Fees apply for Tech Tuesday sessions.
Level: Appropriate for all levels
Prerequisites: None

9 a.m. - 10 a.m.

Hands on Computer Training: "Use Microsoft® Word to Create Flyers that Say Wow!"
Presenter: Joel Carlson
The tools to create attractive, eye-catching flyers are at your fingertips with Microsoft® Word. Don’t miss this hands-on computer training session that will cover the easy-to-use design features in Word, including picture, drawing, and formatting toolbars.

Fees apply for Tech Tuesday sessions.
Level: Beginner
Prerequisites: Basic understanding of Windows

10 a.m. - 11:30 a.m.

Opening Session: Text, Tweet, and Sell: A Dialogue on Tech's Possibilities for Today's Agents
Presenters: Ted Mackel, Drew Burks, Heather T. Roy, and Edwin Ordubegian. Moderated by C.A.R. Executive Vice President Joel Singer
With technological opportunities continually on the rise, it’s now more important than ever to stay dialed in and up to speed on technology’s impact on the real estate industry. C.A.R. Executive Vice President Joel Singer launches Tech Tuesday with a power-packed panel discussion on technology’s role in real estate, featuring a selected panel of tech-savvy REALTORS® and brokers eager to share expert insight about how they’ve used technology to propel their real estate careers.

Fees apply for Tech Tuesday sessions.

10:30 a.m. - 11:30 am.

Hands on Computer Training: "Tracking Your Finances Using QuickBooks"
Presenter: Melissa Guzzetta
QuickBooks® can save you time, money, and overdraft fees. Isn’t it time you learned how to use the software that’s ideal for tracking your business income and expenses, plus your personal finances? In this session, you will learn how to setup a file and a process that works for you and your business and create files that accurately reflect your financial activity—and satisfy your accountant and the IRS.

Specifically, you’ll learn how to setup a QuickBooks® file; navigate QuickBooks®;  understand the chart of accounts; setup your bank account in the chart of accounts; handle expenses—bills, checks, and credit cards—and income and deposits; back up your file; and most importantly, always match the bank statement!

Fees apply for Tech Tuesday sessions.
Level: Appropriate for all levels
Prerequisites: None

12 noon - 1:30 p.m.

Tech Tuesday Lunch: Technology Tips and Techniques: Keep Clients and Deliver Results
Presenter: Bodine Balasco
In this presentation you'll learn how to use "the structure of the of the Generative Creative Process," to immediately develop strategy, energy, and follow-thru for creating results that are important to you... even in the face of challenging circumstances and limited resources. You'll experience the benefits of this information as soon as you use it. Bodine Balasco has been named one of the Top-21 Speakers for the 21st century, and you'll understand why when you attend this luncheon.

Fees apply for luncheon events.
Level: Appropriate for all levels
Prerequisites: None

Hands on Computer Training: "Using PowerPoint® for Listing Presentations That Pop"
Presenter: Melissa Guzzetta
As sales professionals worldwide have discovered, PowerPoint allows you to quickly create and distribute slide presentations in multiple formats. REALTORS® can maximize the many templates and formatting tools this user-friendly presentation software offers to build listing presentations that leave prospects wanting more. This workshop will teach you the basics of PowerPoint, including where to find free templates and pictures that will help your presentations pop!

Fees apply for Tech Tuesday sessions.
Level: Beginner
Prerequisites: Basic understanding of Windows

The Benefits of Blogging: How to Boost Your Bottom Line
Presenters: Erin Attardi, REALTOR®; Keith Byrd, REALTOR®; Jeff Dowler, REALTOR®. Moderator: Nicole Nicolay, Founder, MyTechOpinion and Effektive Solutions
Are you new to blogging or are you thinking of starting one? If you answered “yes,” then plan to attend this dynamic panel discussion featuring four REALTORS® who are experiencing tremendous success by using their blogs to boost their bottom lines.

By the end of this session, you’ll walk away understanding what a blog is; how blogging can fit into your marketing plan; how to create your own blogging plan; and how to decide if blogging is right for you.

Fees apply for Tech Tuesday sessions.
Level: Minimum Experience (1-3 years)
Prerequisites: A basic understanding of the Internet and online marketing

Media is the New Marketing: How to Attract the Right Attention
Presenters: Kevin Boer and Pat Kitano
Your social media skills are sharpened, so what’s the next step? Media is the new marketing, and it’s important to develop an avid local following and be sought after for networking purposes. In this session, you’ll learn how to develop a local media presence in as little as one month. At the end of this session, you’ll understand how to leverage social media marketing effectively as a “mass media” tool to attract the right attention and build your Rolodex.

Fees apply for Tech Tuesday sessions.
Level: Appropriate for all levels
Prerequisites: None

Using RELAY® for Your Real Estate Transactions Online
Presenter: Cassandra Davis, instructor and coordinator, zipLogix
Are you looking for ways to be competitive in today’s changing market?  Would you like to learn how to work online with buyers and sellers during a real estate transaction, and how to streamline and secure your paper trail while increasing client communication using a transaction-management Web site?  If so, then this session is for you.  Led by Cassandra Davis, training coordinator for zipLogix, this session will cover the importance of online interaction through the best-practice use of RELAY® -- the transaction tool that works in tandem with C.A.R.’s most-popular member benefit, zipForm®.

Fees apply for Tech Tuesday sessions.
Level: Appropriate for all levels
Prerequisites: None

Best Practices for Building an Online Presence
Presenter: Ginger Wilcox, Broker Association/Co-Founder Social Media Marketing Institutute
You’ve likely heard how social networking, blogging, and message boards can generate business, but do you know the proper ways to conduct yourself in these online forums?  In this hour-long session with instructor and co-founder of the Social Media Marketing Institute, you’ll learn how to use new media technology and tools to build communities; understand the rules of engagement in online communities; and how to create real relationships that can lead to business opportunities.  You’ll also learn how much information you should include about yourself on social networking sites; and what percentage of time you should spend on your own blogs/sites versus the amount you should spend commenting on others’ sites and blogs.

Fees apply for Tech Tuesday sessions.
Level: Appropriate for all levels
Prerequisites: None

Social Media and Social Networking: A Guide for REALTORS®
Presenter: Chris Tellez, Manager of Product Development, Real Estate Mobile Technologies LLC
Wishing you had a better understanding of social media and social networking? Attend this informative session to hear why you need to be active in the social media space and how to get started. By the end of the session, you’ll be able to create an account on a variety social media and social networking platforms including Facebook, LinkedIn, and Twitter, and understand how to use these free platforms as effective marketing tools for yourself and your services.

Fees apply for Tech Tuesday sessions.
Level: Appropriate for all levels
Prerequisites: None

What's Hot Now...
Presenter: Troy Wolverton, Technology Reporter, San Jose Mercury News
Today’s technological tools can help bring your business to the next level. Attend this session to learn about new and upcoming tech products, how to use them in practice, and how they can help you become a more effective practitioner whether you are in the office or working in the field.

Fees apply for Tech Tuesday sessions.
Level: Appropriate for all levels
Prerequisites: None

2 p.m. - 3:30 p.m.

Tech Tips to Help You Succeed in Today's Market
Presenter: Butch Grimes
It’s been said that we stick to what we know.  While this can be beneficial in most aspects of our lives, it can make creating fresh marketing ideas a challenge.  Almost every day a new technology is being developed to help you succeed in today’s market.  Are you familiar with Internet radio and how you can use it to create your own station and develop a show focusing on your knowledge of the market?  Do you know how to incorporate podcasting and video to boost your brand and your business?  These are just a few of the emerging technologies that instructor Butch Grimes will address in this 90-minute, highly informative, session.

Fees apply for Tech Tuesday sessions.
Level: Appropriate for all levels
Prerequisites: A desire to improve brand through Internet radio and podcasting

3 p.m. - 4 p.m.

Session Sponsored by Point2 Technologies
Distribution Trumps Destination: Why You Should Market Your Listings Everywhere
Presenter: Saul Klein
Are you using the Web effectively in the age of Wikinomics and the long tail? Come listen to Saul Klein’s tips on how to make the most of Web 2.0 by maximizing today’s opportunities for buyers, sellers, brokers, and agents. By the end of the session, you will understand the four major elements of Web 2.0 and how it’s changing Web marketing, comprehend the power of analytics and predictive marketing, and be motivated to take the required steps to create a plan for success in 2010 and beyond.

Fees apply for Tech Tuesday sessions.
Level: Appropriate for all levels
Prerequisites: None

Making the Most of Smartphone Apps
Presenters: Rebekah Bastian, Zillow; Rudy Bachraty, Trulia; Chris Tellez, Real Estate Mobile Technologies. Moderator: Alan Arora, CEO, Real Estate Business Services
You’ve decided which Smartphone works best for your business, so now what? Attend this session for information and tips on the latest must-have mobile applications every agent should have at their fingertips. You’ll learn what they are, why they are important, and how to use them as effective business tools.

Making Your Blog Work for You: Tips for Existing Bloggers
Presenter: Laurie Manny, REALTOR®, Main Street REALTORS® (Long Beach)
If you’ve been blogging for a few years, but are unsure of the next steps to take with your online contacts, if you’d like to reach a larger targeted audience and enhance your business by marketing specific online contacts, then this session is for you.  Laurie Manny, author of LongBeachRealEstateHome.com and lauriemanny.com, which reach approximately 7,000 consumers daily, will teach you how to generate business from your blog.

Fees apply for Tech Tuesday sessions.
Level:  All levels
Prerequisites: Some blogging or content management on Web site would be helpful, but not necessary

zipForm® 6: The Next Generation of WINForms®
Presenters: Albert Tran, REBS REALTOR® Training/Tech Services Director
See the new zipForm® 6 in action.  Learn how new tools will help you fill out forms instantly on any computer, Mac, or PC.  This training will teach you how to start working online or on your computer's desktop in the new zipForm® 6.  Join this session to learn how to: Fill out forms without starting a transaction file; create and use form templates at any time; import all of your transactions from your computer's desktop to online storage; and efficiently use zipForm® 6 for all of your contracts.  Teaches the basics of zipForm® 6 Standard and zipForm® 6 Professional.

Fees apply for Tech Tuesday sessions.
Level: Appropriate for all levels
Prerequisites: None

20 Free and Low-Cost Online Marketing Tips
Presenter: Nicole Nicolay, Founder, MyTechOpinion and Effektive Solutions
Your clients are online, are you?  More importantly, are you reaching them effectively with valuable tools and relevant marketing information?  Attendees will learn 20 online affordable marketing tips for generating business, as well as how to start implementing them today.

You’ll walk away knowing where and how to reach your online audience, while gaining insight into the best online tools and services for the real estate industry.

Fees apply for Tech Tuesday sessions.
Level:  All levels
Prerequisites:  none

Webinars: What They Are, How they Work, Why You Need to Use Them
Presenter: Byron Van Arsdale, Co-owner, realestatecoach.com
The recession has forced nearly every business to seek ways to cut costs, reduce travel, and limit their employees’ time spent away from the office, all while maintaining productivity and customer satisfaction at high levels.  Using webinars, rather than in-person meetings, or conference calls can help businesses and brokers achieve these goals.  Attend this exciting new seminar where instructor Byron Van Arsdale will teach you about the benefits of webinars, how they work, and why you should incorporate them into your business model.

Fees apply for Tech Tuesday sessions.
Level:  All levels
Prerequisites:  none

Smartphones, Mobile Gadgets, and Great Tech Tools for Real Estate
Presenter: G. William James, Handheld Computer Solutions
In this session, G. William James will illustrate how wireless technology has changed the way real estate professionals network, promote, market, and close business. You will learn why all wireless devices are not equal, and what to look for before you commit to purchasing. When the session is over, you will have a better understanding of the latest innovations in wireless broadband Internet, and how this technology will benefit your business.

Fees apply for Tech Tuesday sessions.
Level: Appropriate for all levels
Prerequisites: None

4:15 p.m. - 5:15 p.m.

Hands on Computer Training: "Tracking Your Finances Using QuickBooks"
Presenter: Melissa Guzzetta
QuickBooks® can save you time, money, and overdraft fees. Isn’t it time you learned how to use the software that’s ideal for tracking your business income and expenses, plus your personal finances? In this session, you will learn how to setup a file and a process that works for you and your business and create files that accurately reflect your financial activity—and satisfy your accountant and the IRS.

Specifically, you’ll learn how to setup a QuickBooks® file; navigate QuickBooks®;  understand the chart of accounts; setup your bank account in the chart of accounts; handle expenses—bills, checks, and credit cards—and income and deposits; back up your file; and most importantly, always match the bank statement!

Fees apply for Tech Tuesday sessions.
Level: Appropriate for all levels
Prerequisites: None

Tech Tuesday Contest Rules
To be entered into the drawing for your chance to win one of five registration refunds for Tech Tuesday (valued up to $85), you must register and pay for Tech Tuesday online by 11:59 p.m. on Oct. 5, or by phone at (800) 242-2732 by 5 p.m. on Oct. 5. On-site registrations for Tech Tuesday are not eligible. Winners will be randomly selected the week of Oct. 12 and promptly notified by e-mail. Refunds will be processed within 15 days of being chosen and will be refunded by check to the address provided in the registration. You must be 18 years of age or older and a resident of the United States to participate. C.A.R. and subsidiary employees and their families are not eligible to participate. All federal, state, and local laws apply. Contest is void where prohibited by law.