Tuesday Luncheon, 12 p.m. to 1:30 p.m.
How do you stand out, rise above the noise, and get your organization’s voice heard online? Having successfully guided the growth of digital businesses for everyone from Hollywood talent agency ICM Partners to BuzzFeed and Google, Jonathan Perelman knows how to do it right.
Perelman believes that “content is king but distribution is queen—and she wears the pants.” Pulling from his extensive experience at some of the world’s most successful and influential brands, he shows audiences how to tell their story in a genuine, authentic, and meaningful way that generates word of mouth marketing at internet scale. With great energy and stage presence, he breaks down the tactics and mindset that propelled Buzzfeed from a small start-up to a cultural phenomenon read by hundreds of millions of people the world over.
As the vice president of BuzzFeed motion pictures, Perelman was a critical part of its transformation into one of the internet’s biggest and most effective producers of video content. He led the creation of 75 original videos per week resulting in 1.5 billion monthly views. Additionally, he developed more than 20 partnerships with major global telecoms and platforms and was the vice president of agency strategy and industry development. He was instrumental in the company’s advertising efforts that famously omitted display ads and used only carefully crafted sponsored content—creating a new model for successful consumer engagement. Before BuzzFeed, Perelman spent more than six years at Google, most recently as the global lead for industry relations.
Perelman is renowned for his expertise. He was twice featured as one of AdWeek’s Top 50 Media and Advertising Executives and twice named to Billboard’s Digital Power Player’s list. VideoInk name him “Dealmaker of the Year,” and he was named to Broadcasting & Cable’s “Digital All-Star’s” list as well as Como’s “Top 5 Behind the Scenes Tech Talent.” He was also awarded Google’s 2011 OC Award, given for “substantial contributions to company”.