Tech Tuesday Sessions


We are excited to bring Tech Tuesday back with hands-on sessions, user-generated segments, a wide-range of topics and a dynamic lunch speaker. A full-schedule of free sessions will be offered across all three days, including Tuesday afternoon. Please note, Tech Tuesday is a paid event.


Tech Tuesday Overview

Our "All Hands on Tech," sessions are workshop-style classes crafted to provide extensive detail and knowledge for three different topics, all using your tablet or smart phone. You'll walk away with practical tools and knowledge you'll be able to implement immediately to propel your business forward.

Our general Tech Tuesday sessions are 45-minute classes, full of information about today's top trends, how to digitize your business, and what tech tools you should be utilizing right now.

TECH TUESDAY -- 8:30 a.m. to 5 p.m.
ALL HANDS ON TECH -- MORNING SESSION DETAILS

8:30 a.m. - 10 a.m.

Room 104 B

Presented by Alex Camelio, Director of Industry Engagement, Lone Wolf Real Estate Technologies

All Hands on Tech: Complete Mobility

Learn how to create a valuable consumer experience for your clients by having all of the apps you need to be successful and leave knowing how to use them to set yourself apart from the competition. This thorough, beginning-to-end workshop will spend time going step-by-step over apps you need for every client meeting (buyer or seller side). You will learn how to use each app, how it’s applicable in context for your business and how to create value for your clients. Leave with a suite of apps and knowledge you can implement immediately. Repeated from 10:10 a.m. - 11:40 a.m. in room 104 B.

8:30 a.m. - 10 a.m.

Room 104 A

Presented by Garry Wise, Co - Founder, The Paperless Agent

All Hands on Tech: Power Presentations

Impress your clients with the wow factor of a personalized listing presentation straight from your iPad or tablet. Create a digital, interactive presentation that shows your custom strategy for selling your clients’ home, showcases your tech knowledge, and convert prospects into signed clients with your presentation skills and selling ability. We’ll share tools that will take your presentations to the next level, show you how to incorporate engaging videos and technologies, and give you an actual listing presentation template that is customizable. You’ll leave feeling prepared and with a plan to stand out and secure your next listing. Repeated from 10:10 a.m. - 11:40 a.m. in room 104 A.

8:30 a.m. - 10 a.m.

Room 104 C


Presented by Chris Scott, President, The Paperless Agent

All Hands on Tech: Boost Business with Facebook

Do you want to learn how to use Facebook as a way to generate actual leads? Stop feeling like you’re Facebook posts aren’t reaching your desired audience and learn how to drive traffic to your page instead! Get hands-on at this session and walk away with specific strategies you can use to treat your Facebook business page as an inbound marketing channel. We’ll provide step-by-step instruction on how to create a targeted, successful ad; post significant, relevant content; and provide valuable content ideas. Repeated from 10:10 a.m.- 11:40 a.m. in room 104 C.

10:10 a.m. - 11:40 a.m.

Room 102 A/B


App-y Hour
Learn about the top real estate apps in this interactive App-y Hour session. Understand why these apps are important for you to use in your everyday business and how they can be of value to you and your clients, then get hands-on and experience the apps for yourself. Multiple stations will be set up where you can test out each app and learn the functions of how they work, ask questions you may come across while using them, and walk away with the complete knowledge of how to use each and how they can benefit your business.
TUESDAY LUNCHEON
12:00 p.m. - 1:30 p.m.
Tech Tuesday Luncheon: "Disruptive Tech: The Unrecognizable New World of Tech and Culture"
Presented by David Pogue, Founder of Yahoo Tech, author, and the former personal-technology columnist for the New York Times
Ticketed Event
GENERAL AFTERNOON SESSION DETAILS
1:45 p.m. - 2:30 p.m.

Room 104
A

Presented by Karlton Utter, Senior Director of Learning Technolgoies and Solutions, Better Homes and Gardens Real Estate

ACTION! Hands on Video Marketing
Using video to market every angle of your business is key in today’s fast-paced, visually stimulating culture. With video you can film yourself giving updates, tips, reminders, and show your clients an insight into your work life, establishing a relationship, engagement and trust. Video can also be used to show your listings, client testimonials, create consumer contests, question and answer sessions, and much more to get your clients involved and engaged. Attend this hands-on session to learn how to create quick marketing videos that you can film on your own in less than 2 minutes. Have all of your questions answered when you put what you learn into practice. During this session you will create your own marketing video that you can instantly share on your social media sites, website and send to your clients.

1:45 p.m. - 2:30 p.m.

Room 104 C


Presented by Jordan Scheltgen, Managing Partner and Co - Founder, Cave Social

#SocialMediaMarketing
You have your business set up on Facebook, Twitter, LinkedIn, Pinterest, Instagram and Snapchat… now what? Take your marketing up a notch and learn how to cross promote your social media channels, integrate your content across all platforms, use analytical tools to monitor your social results and online traffic, use hashtags wisely to engage and attract more clients and as a tool to search for leads. Leave the session with marketing strategies that you can immediately incorporate into your marketing plan.

1:45 p.m. - 2:30 p.m.

Room 104 B


Presented by Matthew Hood, Co - Founder of Transported VR and Broker of Sotheby's International Realty Brentwood
How to View Listings from Your Bed with Virtual Reality
Virtual Reality may sound like a concept far in the future but it has already entered and begun to disrupt the real estate industry. Virtual Reality allows homes to be shown from anywhere in the world, saves time and money traveling, enables clients to narrow down a list of properties to visit in-person, and can give the experience of being in a home that has not even completed construction. Do you think Virtual Reality is going to impact your business? Will you adopt it or resist it? Listen to REALTORS® who have already incorporated it into their business and learn why Virtual Reality is here to stay.

1:45 p.m. - 2:30 p.m.

Room 102 A/B

Presented by Christine Dwiggins, Vice President of Marketing & Events, NextHome, Inc.

How is Technology Impacting Real Estate Today and in the Future? User-Generated Session
What are the positive and negative aspects of technology in real estate? Where does your business fit into the tech world? Are you adapting to it or resisting it? Are you remaining successful or falling behind? Share experiences, thoughts, ideas and potential solutions in this user-generated session. In this open forum setting, attendees will participate, collaborate and drive the discussion with their peers on how technology is impacting their business now and how it potentially can in the future. Repeated from 3:25 p.m. - 4:10 p.m. in room 102 A/B with moderator Karlton Utter, Senior Director of Learning Technologies, Better Homes and Gardens Real Estate.
1:45 p.m. - 2:30 p.m.

Room 103 A/B/C


Presented by Steve Clark, Founder, Clark Living

It’s a Bird, It’s a Plane… It’s a Drone!
Discover how drones are changing the real estate industry and how they can add value to your business. With more companies becoming FAA approved to operate drones, this technology will take your listings to new heights. Drones provide stunning video and pictures of properties and their surrounding areas that you can wow your clients with and provide them with an engaging experience. Attend this session and see for yourself!

2:35 p.m. - 3:20 p.m.

Room 104 A


Presented by Karlton Utter, Senior Director of Learning Technolgoies and Solutions, Better Homes and Gardens Real Estate

10 Apps to Make Your Photography Pop
Do you want quality, professional looking photos that accurately represent a property without breaking the bank? Learn how you can take listing and marketing photos to the next level with photography apps for your smartphone.  Consumers are viewing listing and marketing photos on the MLS, your social media pages and your website and are looking at them on computers, laptops, tablets and smartphones making the need for high-quality photos essential so that they look professional across all channels and device screen sizes. Learn the top photography apps to filter and edit lighting, saturation, shadows and brightness; learn how to create a photo slideshow and add music; take 360 degree panoramic pictures to capture a larger portion of a property; create photo layouts and add text and graphics over your photos. Leave with the knowledge and resources to take your photography to the next level!

2:35 p.m. - 3:20 p.m.

Room 104 C


Presented by Lisa Fettner, VP of Marketing, Referral Exchange

New Kids on Your Screen: Snapchat, Periscope & Instagram
Snapchat, Periscope and Instagram are bursting onto the real estate marketing scene and making an impact with consumers, particularly with millennials, and are quickly expanding to touch all generations. Marketing through these social media platforms gives you the ability to connect and build relationships with consumers by engaging with them through interactive videos and pictures resulting in fast and efficient marketing at little to no cost. Learn how to implement them into your marketing by building enthusiasm for an event, emphasizing expertise and tech knowledge by showing consumers a look into your business life, creating exciting promotions and contests, integrating them into your other social media channels and delivering a memorable consumer experience.

2:35 p.m. - 3:20 p.m.

Room 103 A/B/C


Presented by Gillian Darr, Senior Account Manager, Red Tettemer O'Connell + Partners
The Future is Now: Tracking Today's Trends
Drones and Smart Homes, self-driving cars, and virtual reality? Technology is changing the future and has already impacted the present. Staying up-to-date on new technology and how you can apply it to your life and business is important for success. This session will showcase how some of today's top trends translate to real estate, affect the way you do business, benefit your clients, and even enhance your daily life.
2:35 p.m. - 3:20 p.m.

Room 102 A/B


Presented by Josh Sharfman, Chief Technology Officer, C.A.R.

To Drone or Not to Drone? User-Generated Session
Drones are becoming more commonplace and with the FAA approving more licenses to companies to operate drones, drone technology is being seen more than ever in real estate. While drones provide clients with unbeatable aerial photos and videos of properties and their surroundings, not all agree that they should be used in real estate. How will the new Small Unmanned Aircraft FAA rule affect using drones in your business? Do you think drones are a remarkable technology that will change how listings are viewed and marketed or do you think they are unnecessary and possibly unsafe? Do you think they can cause more harm than good with the ability to fly overhead and capture what is happening below? Weigh in on the discussion during this user-generated session. Debate, learn from your peers and decide for yourself if you think drones are a positive or negative technology for real estate.

3:25 p.m. - 4:10 p.m.

Room 104 C


Presented by Darci LaRocque, Owner, Darci Talks Business Training and Consulting

Streamline Your Social Media
Having multiple social media accounts can be time consuming to consistently update and track results. Digital organizational tools and apps can streamline and integrate your social media accounts and save you time, increase consumer engagement, analyze data, and provide more online lead generation by posting consistently and tracking what content is resonating. Find out what digital organizational tools and apps fit your needs and how they deliver results and efficiency by attending this fast-paced overview.

3:25 p.m. - 4:10 p.m.

Room 104 B


Presented by Alex Camelio, Director of Industry Engagement, Lone Wolf Real Estate Technologies

It's Time to Mobilize
When your clients are online, nearly half that time is spent on their smartphones and/or tablets-not at their PC. Consumers are experiencing real estate and engaging on their mobile devices, making it important to mobilize your business. Learn mobile marketing tips and techniques including adjusting image and text sizes to be easily read on a mobile device, mobile content that is engaging and relevant, targeted marketing to your tech savvy clients, and more!

3:25 p.m. - 4:10 p.m.

Room 103 A/B/C


Presented by Sanya Gurnani, COO and Co-Founder, Agentdesks

Ten Ways the Right CRM Can Change Your Life
A customer relationship management (CRM) system can be an integral part of your success when used to its full potential. A CRM allows you to pursue new leads while maintaining communication with previous clients by organizing contacts and client data, tracks interactions, automates workflow, and increases efficiency. Hear ten ways to maximize your CRM’s capabilities and tune your system to meet your needs, control your outcomes, and get results.

4:15 p.m. - 5 p.m.

Room Ballroom


Presented by Peggy Walkush and Kat Brown, Finest City Improv

Off the Cuff: Improv to Improve Your Business
Having tech know-how and knowledge is great, but you also need face-to-face skills and often are required to think quickly on your feet to close the deal. Participate and challenge yourself in an improv session where you will engage in business scenarios in front of professionals giving feedback on what was done correctly and what can be improved on in each situation. Use and develop your face-to-face skills, listening ability, flexibility, strong communication, and being able to think quickly. End your tech charged day with this high energy improv workshop to engage in and practice what to do in real business situations you may encounter with clients, other REALTORS®, real estate affiliates and more.

About the EXPO

This event is the premier tradeshow for California's real estate industry. Our event features one-of-a-kind education, networking, and professional development opportunities. We welcome and encourage all members of the CALIFORNIA ASSOCIATION OF REALTORS® – brokers/owners, top producers, sales associates, assistants, and Association Executives to attend. Other real estate leaders, real estate agent analysts, members of the media, and professionals in affiliated industries are also more than welcome.

Exhibitors - Why You Need To Be Here:

  • We're all things California
  • More than 11,000 REALTORS® in one location under one roof
  • Meet face-to-face with top brokers/owners, savvy agents, Association Executives, and key real estate leaders
  • You have the solutions to our challenges
  • Contact us today to be an exhibitor or sponsor at (213) 739-8301 or bettyt@car.org

This year we'll be in Long Beach, Sept. 27-29. We hope to see you there!

Get in Touch

  • Phone:
    (800) 242-2732
  • Email:
    car@xpressreg.net
  • Address:
    Long Beach Convention Center
    300 E Ocean Blvd,
    Long Beach, CA 90802