Thursday, Sept. 22, 2011
Featuring cutting-edge seminars, hot new products, and endless networking opportunities, CALIFORNIA REALTOR® EXPO 2011 is the event for you. Join thousands of your fellow REALTORS® as they convene in San Jose for the real estate event of 2011! Register today!
The table below can be sorted by Time, Track, or Session. Just hover over your preference and click
| Time |
Track |
Session |
10:00
am |
 2 |
SHORT SALE SUCCESS STORIES (PANEL)
Real-life advice from a panel of pros. Learn what works, what doesn't, and how to manage smooth short sale transactions for your clients
| 10 a.m. - 11:30 a.m. | Presented by Neal Weichel, Laurie McCarty, Nick White, and Jim Pojda; moderated by Desirèe Patno | Room A8 |
8:30
am |
2 |
TACKLING SHORT SALES, REOS, AND FORECLOSURES
Learn how to effectively manage your distressed property transactions.
| 8:30 a.m. - 9:30 a.m. | Presented by Desirèe Patno | Room A2 |
1:45
pm |
2 |
HOW TO FIND AND WORK YOUR REO TRANSACTIONS
From working with asset managers to where to find listings--hear the strategies that work.
| 1:45 p.m. - 2:45 p.m. | Presented by Rick Sharga, Tom Moon, and Michael Harris | Room A1 |
3:00
pm |
2 |
HOW TO PREP YOUR CLIENTS FOR A SHORT SALE
Learn to stay ahead of your short sale transaction with tips on how to get your clients approved upfront.
| 3 p.m. - 4 p.m. | Presented by Marjorie Scholtz and Harald Stangl
| Room A8 |
10:00
am |
2 |
THE PSYCHOLOGY OF A SHORT SALE
Get inside the minds of your short sale clientele learn how to to meet their needs and make the sale.
| 10 a.m. - 11 a.m. | Presented by Sherry Helgoe | Room A1 |
3:00
pm |
2 |
NORTH MEETS SOUTH: SHORT SALE STORY SWAP
Connect with your colleagues to share the good, bad, and ugly about your short sale transactions.
| 3 p.m. - 4 p.m. | Moderated by Ivery Summers | Room A1 |
12:00
pm |
 5 |
EXPO CLOSING LUNCHEON - THE POST-PC ERA
Hear Walt Mossberg's take on our society's relationship with technology. He'll provide the key macro trends in terms of our obsession with tech and what that means for you and your business.
| 12 p.m. - 1:30 p.m. | Presented by Walt Mossberg | EX Hall 1
Tickets for this event are available on a first-come, first-served basis and are $65 when purchased prior to EXPO; $70 on-site |
9:30
am |
5 |
FINANCE FUNDAMENTALS: PERSONALIZING YOUR BUDGET
At this one-of-a-kind session, you will meet with a certified financial planner in a small group setting, where they will spend one-on-one time with you, answer your personal and business questions, and ensure your financial plan is on point.
Session times begin at 9:30 a.m. and end at 4 p.m. | Room H
This is a ticketed event. Click here to read more. |
9:30
am |
5
| SUSTAINING YOUR SOCIAL MEDIA STRATEGY
Ensure your existing social media plan is on target and gain insight on effective measurement tactics with this special hands-on session. Experienced users will get specialized advice on how to strategically map out their next steps.
*Intermediate/Advanced session.
Session times begin at 9:30 a.m. and end at 4 p.m. | Room G
This is a ticketed event. Click here to read more. |
8:30
am |
5 |
NEW e-PRO® NAR DESIGNATION
This seven-hour course covers topics including the changing market, how to connect with consumers, the online conversion, and reputation management.
| 8:30 a.m. to 4:30 p.m. | Presented by Jerry Kidd | Room C1/C2
This is a ticketed event. Click here to read more. |
8:30
am |
5 |
SHORT SALES AND FORECLOSURE
In this seven-hour course, REALTORS® will learn how to maneuver the complexities of short sales, as well as maximize opportunities in the foreclosure arena.
| 8:30 a.m. to 4:30 p.m. | Presented by Nate Ellis | Room C3/C4
This is a ticketed event. Click here to read more. |
1:45
pm |
 4 |
WE HAVE THE APP FOR THAT
A selection of our favorite apps* and how they can help you manage your daily business.
*Appropriate for iPad, iPhone, Blackberry, and Android.
| 1:45 p.m. - 2:45 p.m. | Presented by Shannon King | Room A8 |
10:00
am |
4 |
SOCIAL MEDIA SUCCESS STORIES (PANEL)
Our panel of practitioners will share their strategies on using social media to close deals
| 10 a.m. - 11:30 a.m. | Presented by Ryan Asao, Mary Pope-Handy, Leon Williams, and Tamara Dorris; moderated by Chris Tellez | Room A7
|
1:45
pm |
4 |
50 WEBSITES IN 50 MINUTES
C.A.R.’s own Josh Sharfman provides a rundown of free and low-cost websites that will amp up your business, save you money, and help you communicate more effectively.
| 1:45 p.m. - 2:45 p.m. | Presented by Josh Sharfman | Room A7
|
3:00
pm |
4 |
THE NEXT PHASE OF SOCIAL MEDIA
We know where social media is now, but where is it going? You'll leave this session with a sense of what tools should be on your radar as you dig deeper into social media.
| 3 p.m. - 4 p.m. | Presented by Ginger Wilcox | Room A7
|
8:30
am |
4 |
PROTECTING YOUR ONLINE PRESENCE
Play it safe online and protect your profiles with these expert tips.
| 8:30 a.m. - 9:30 a.m. | Presented by Todd Carpenter | Room A7 |
8:30
am |
4 |
TOP 20 TOOLS TO HELP YOU WORK ANYWHERE
Push beyond basic mobile office structure and learn about new and exciting ways you can leverage today's tools no matter where you are working.
| 8:30 a.m. - 9:30 a.m. | Presented by Mark Flavin | Room A8 |
1:45
pm |
 3 |
USING relay® IN A MOBILE WORLD
relay® can help you stay mobile in today’s evolving market. Learn how to integrate relay® with zipForm® and zipVault™ with tips that can help you save time and navigate safely online.
| 1:45 p.m. - 2:45 p.m.. | Presented by Cassandra Davis | Room B3/B4 |
10:00
am |
3 |
AVOIDING SHORT SALE FRAUD
Protect your transaction by avoiding common short sale pitfalls.
| 10 a.m. - 11 a.m. | Presented by Kathy Mehringer | Room B3/B4 |
2:00
pm |
3 |
WHY LENDERS CAN'T LEND: THE ECONOMIC PERSEPECTIVE
What is the fate of the 30-year mortgage? What is the future for Fannie Mae and Freddie Mac and government’s role in real estate finance? How will these issues impact housing affordability? Hear this and more from top economists and policy experts as they delve into the front-and-center issue facing the market and your business next year.
| 2 p.m. - 3:30 p.m. | Moderated by Leslie Appleton-Young | Room A4/A5 |
3:00
pm |
3 |
HOME FINANCING OPTIONS FOR BUYERS
Hear what reps from HUD and CalHFA have to say about current financial opportunities for your clients.
| 3 p.m. - 4 p.m. | Presented by Leah Pears and Nancy West
| Room B3/B4 |
3:00
pm |
3 |
MEMBER LEGAL FORUM
| 3 p.m. - 5 p.m. | Presented by Gov Hutchinson | Room A3/A6 |
10:30
am |
3 |
HOT ISSUES ON THE LEGAL FRONT: LEGAL TIPS IN A DISTRESSED MARKET
Learn from a C.A.R. attorney how to handle legal issues that may arise in a distressed market for your real estate transactions and business.
| 10:30 a.m. -11:30 a.m.| Presented by Stella Ling, Esq. | Room A4/A5 |
10:00
am |
 1 |
TIPS FROM THE TOP: FINDING SUCCESS IN TODAY'S MARKET (PANEL)
These top producing agents know your business. You'll gain insight and inspiration from some of Silicon Valley's best.
| 10 a.m. - 11:30 a.m. | Presented by Miles McCormick, Maureen Connor, and Doug Buenz; moderated by Joel Singer | Room A3/A6 |
1:45
pm |
1 |
CREATING MARKETING MATERIALS THAT SELL!
Refresh your marketing efforts with tips, tools, and tricks that will elevate your brand.
| 1:45 p.m. - 2:45 p.m. | Presented by James Dwiggins | Room B1/B2 |
8:30
am |
1 |
MAKE A FRIEND NOW ... AND A DEAL LATER
Leverage your social networking contacts, generate leads, and make the sale!
| 8:30 a.m. - 9:30 a.m. | Presented by Stacey Harmon | Room B1/B2 |
1:45
pm |
1 |
HOW TO ENGAGE GEN Y AND MILLENNIALS
Have you effectively tapped into the younger generation as a potential client base? Learn how here!
| 1:45 p.m. - 2:45 p.m. | Presented by Bernice Ross | Room A2 |
3:00
Pm |
1 |
HOW TO MAKE YOUR DATA SPEAK
Tips and advice on how to use your local data to woo current and potential clients
| 3 p.m. - 4 p.m. | Presented by Keith Robinson | Room B1/B2 |
10:00
am |
1 |
REENGERGIZING AGENTS FOR THE UPTURN
Calling all brokers - come hear how to reengage your staff and keep them poised for success as the market turns.
| 10 a.m. - 11 a.m. | Presented by Imran Poladi | Room B1/B2 |
8:30
am |
1 |
NEXT GENERATION MARKETING USING VIDEO
REALTOR.com® Sponsor Session
Attend this session with Tech Savvy Agent Co-Founder, Stephen Pacinelli, to learn cutting edge techniques on how video can help you and your listings get more exposure.
| 8:30 a.m. - 9:30 a.m. | Presented by Stephen Pacinelli | Room A4/A5 |
1:45
pm |
1 |
SUCCESSFUL BUSINESS PLANNING IN TODAY'S MARKET
Sponsored by ERA Real Estate
Plan. Revise. Repeat. A business plan is not a "set it and forget it" document--it requires regular review and adjustments to keep up with today's dynamic market. Learn how to build a plan and how to revise it to keep on track for success..
| 1:45 p.m. - 2:45 p.m. | Presented by Melody Bohrer | Room A3/A6 |
9:45
am |
4 |
SOCIAL MEDIA STRATEGIES TO WIN MORE BUSINESS
Sponsored by PNC Mortgage
Learn how to market your business and increase success through creative use of social media platforms.
| 9:45 a.m. - 10:45 a.m.. | Presented by Jim Marks | Room A2
|
3:00
pm |
4 |
MAKE SEN$E OF TECHNOLOGY, THE TRUTH ABOUT MOBILE
Sponsored by Mobile Real Estate ID
Learn how to harness the power of today’s most popular mobile technology to better market your listings, your brand and build your business. This is the seminar that will show you how to harness the power of Mobile Marketing with text to lead generation, QR Codes, Mobile Agent Websites with IDX Integration.
| 3 p.m. - 4 p.m. | Presented by John Lim | Room A2
|
