Wednesday, Sept. 21, 2011
Featuring cutting-edge seminars, hot new products, and endless networking opportunities, CALIFORNIA REALTOR® EXPO 2011 is the event for you. Join thousands of your fellow REALTORS® as they convene in San Jose for the real estate event of 2011! Register today!
The table below can be sorted by Time, Track, or Session. Just hover over your preference and click.
| Time |
Track |
Session |
8:30
am |
 2 |
THE KEYS TO CLOSING SHORT SALES QUICKLY
Practitioner tips on how to successfully streamline and close your short sale transactions.
| 8:30 a.m.- 9:30 a.m. | Presented by Neil Weichel | Room A2 |
3:00
pm |
2 |
THE KEYS TO CLOSING SHORT SALES QUICKLY
Practitioner tips on how to successfully streamline and close your short sale transactions.
| 3 p.m.- 4 p.m. | Presented by Neil Weichel | Room A2 |
2:00
pm |
2 |
TACKLING SHORT SALES, REOS, AND FORECLOSURES
Learn how to effectively manage your distressed property transactions.
| 2 p.m. - 3 p.m. | Presented by Desirèe Patno | Room A2 |
10:00
am |
2 |
DISTRESSED PROPERTY DISCUSSION (PANEL)
Get the expert perspective on distressed property-related hot topics.
| 10 a.m. - 11:30 a.m. | Presented by Barbara Delgleize, Jacob Swodeck, and Frank Valente; moderated by Heidi Robinson | Room A2 |
8:30
am |
2 |
HOW TO PREP YOUR CLIENTS FOR A SHORT SALE
Learn to stay ahead of your short sale transaction with tips on how to get your clients approved upfront.
| 8:30 a.m.- 9:30 a.m. | Presented by Marjorie Scholtz and Harald Stangl
| Room A1 |
3:00
pm |
2 |
HOW TO PREP YOUR CLIENTS FOR A SHORT SALE
Learn to stay ahead of your short sale transaction with tips on how to get your clients approved upfront.
| 3 p.m. - 4 p.m. | Presented by Marjorie Scholtz and Harald Stangl
| Room A1 |
10:00
am |
2 |
THE PSYCHOLOGY OF A SHORT SALE
Get inside the minds of your short sale clientele learn how to to meet their needs and make the sale.
| 10 a.m.- 11 a.m. | Presented by Sherry Helgoe | Room A1 |
4:00
pm |
2 |
THE PSYCHOLOGY OF A SHORT SALE
Get inside the minds of your short sale clientele learn how to to meet their needs and make the sale.
| 4 p.m. - 5 p.m. | Presented by Sherry Helgoe | Room A2 |
4:00
pm |
2 |
NORTH MEETS SOUTH: SHORT SALE STORY SWAP
Connect with your colleagues to share the good, bad, and ugly about your short sale transactions.
| 4 p.m. - 5 p.m. | Moderated by Jacob Swodeck | Room A1 |
8:00
am |
 5 |
COMMERCIAL DAY
A full day of commercial real estate education for beginner and intermediate practitioners.
| 8 a.m. - 6 p.m. | Room J2
Tickets for this event are available on a first-come, first-served basis and are $159 when purchased prior to EXPO; $199 on-site. |
12:00
pm |
5 |
EXPO OPENING LUNCHEON - 2012 C.A.R. HOUSING MARKET FORECAST
We might not have a crystal ball to help us predict where the housing market is headed, but luckily we do have Leslie Appleton-Young to help us make sense of the data. Join Leslie for her annual California Housing Market Outlook to get a read on where the market is, where it’s heading, and what that means for you.
| 12 p.m. - 1:30 p.m. | Presented by Leslie Appleton-Young | Ex Hall 1
Tickets for this event are available on a first-come, first-served basis and are $65 when purchased prior to EXPO; $70 on-site |
9:30
am |
5 |
FINANCE FUNDAMENTALS: PERSONALIZING YOUR BUDGET
At this one-of-a-kind session, you will meet with a certified financial planner in a small group setting, where they will spend one-on-one time with you, answer your personal and business questions, and ensure your financial plan is on point.
Session times begin at 9:30 a.m. and end at 5 p.m. | Room H
This is a ticketed event. Click here to read more. |
9:30
am |
5
| SUSTAINING YOUR SOCIAL MEDIA STRATEGY
Ensure your existing social media plan is on target and gain insight on effective measurement tactics with this special hands-on session. Experienced users will get specialized advice on how to strategically map out their next steps.
*Intermediate/Advanced session.
Session times begin at 9:30 a.m. and end at 5 p.m. | Room G
This is a ticketed event. Click here to read more. |
2:00
pm |
 4 |
MOBILE TIPS AND TRENDS FOR AGENTS
Today's mobile optimization movement can help propel your business to the next level. Learn what should be on your radar.
| 2 p.m. - 3 p.m.. | Presented by Todd Carpenter | Room A8 |
8:30
am |
4 |
ARE YOU TRENDING? (PANEL)
Our tech-savvy panel will share the latest and greatest real estate technology trends that will leave you feeling inspired.
| 8:30 a.m.- 10 a.m. | Presented by Christian Sterner, John Lim, Mark Flavin, and James Dwiggins | Room A7
|
10:00
am |
4 |
THE ART OF ANALYTICS: HOW TO MEASURE YOUR SUCCESS
Today's tech tools are more valuable when you can track how effective they are. See which measurement tools will work best for you.
| 10 a.m. - 11 a.m. | Presented by Drew Burks | Room A8
|
3:00
pm |
4 |
THE ART OF ANALYTICS: HOW TO MEASURE YOUR SUCCESS
Today's tech tools are more valuable when you can track how effective they are. See which measurement tools will work best for you.
| 3 p.m. - 4 p.m. | Presented by Drew Burks | Room A8
|
8:30
am |
4 |
BUSINESS BLOGGING HOW-TO
Learn the fundamentals for successful real estate blogging.
| 8:30 a.m.- 9:30 a.m. | Presented by Ricardo Bueno | Room A8 |
4:00
pm |
4 |
BUSINESS BLOGGING HOW-TO
Learn the fundamentals for successful real estate blogging.
| 4 p.m. - 5 p.m.| Presented by Ricardo Bueno | Room A8 |
2:00
pm |
4 |
THE TABLET DEBATE: iPAD OR PC
Is the iPad worth it, or should you stick with a PC Tablet? Join us for a discussion on how today's top tablet devices measure up for use in real estate.
| 2 p.m. - 3 p.m.. | Presented by G. William James | Room A7 |
3:00
pm |
4 |
TOP 20 TOOLS TO HELP YOU WORK ANYWHERE
Push beyond basic mobile office structure and learn about new and exciting ways you can leverage today's tools no matter where you are working.
| 3 p.m. - 4 p.m.. | Presented by Mark Flavin | Room A7 |
9:00
am |
 3 |
WHERE ARE THE LOANS? (PANEL)
Straight from the source--our lending panel shares their take on the current lending landscape and where to find the right loans for your clients.
| 9 a.m.- 10:30 a.m. | Presented by Matt Vernon, Bank of America; Marcel Bryar, Fannie Mae; and Peter Schram, Citibank.
Moderated by Joel Singer | Room A3/A6 |
8:30
am |
3 |
HOME FINANCING OPTIONS FOR BUYERS
Hear what reps from HUD and CalHFA have to say about current financial opportunities for your clients.
| 8:30 a.m.- 9:30 a.m. | Presented by Leah Pears and Nancy West
| Room C1/C2 |
8:30
am |
3 |
KEEPING FRAUD OUT OF THE TRANSACTION (PANEL)
Our panel will share their experiences with fraud and tips on how to keep you and your clients safe.
| 8:30 a.m.- 10 a.m. | Presented by Jim Liptak, Ed Lear, and Stella Ling
| Room C3/C4 |
4:00
pm |
3 |
AVOIDING SHORT SALE FRAUD
Protect your transaction by avoiding common short sale pitfalls.
| 4 p.m. - 5 p.m. | Presented by Kathy Mehringer | Room C1/C2 |
10:00
am |
3 |
CAPITOL POLITICS 2012: LEGISLATIVE THREATS & CHALLENGES
Your annual update on the DRE's key focus areas and answers your questions.
| 10 a.m. - 11 a.m. | Presented by Alex Creel | Room B1/B2 |
2:00
pm |
3 |
DRE FORUM
Overview of current and anticipated threats to REALTORS® and the real estate industry in California.
| 2 p.m. - 3:30 p.m | Acting Commissioner, Barbara Bigby | Room A4/A5 |
3:00
pm |
 1 |
HOW TO BEST BRAND YOUR BUSINESS
A powerful brand can mean everything for your business. Get the edge you need now.
| 3 p.m. - 4 p.m. | Presented by Ed Segal | Room B1/B2 |
2:00
pm |
1 |
TURNING LEADS INTO SALES
Refresh your approach to lead generation and learn how to turn existing leads into actual sales.
| 2 p.m. - 3 p.m. | Presented by Brad Warren | Room C3/C4 |
10:00
am |
1 |
MASTERING YOUR LOCAL MARKET
Attract more clients with a localized marketing approach that keeps the focus on areas you know best.
| 10 a.m. - 11 a.m. | Presented by Hilda Ramirez | Room B3/B4 |
4:00
pm |
1 |
HOW TO ENGAGE GEN Y AND MILLENNIALS
Have you effectively tapped into the younger generation as a potential client base? Learn how here!
| 4 p.m. - 5 p.m.. | Presented by Bernice Ross | Room B1/B2 |
10:00
am |
1 |
HOW TO DOUBLE YOUR BUSINESS IN 2012
Sponsored by Old Republic Home Protection
Increase your business now! Learn how to mathematically get TWICE as much business with Tom Ferry’s step-by-step plan. You’ll hear tips on how to add transactions, hear the pillars of successful lead generation, and gain the important skills necessary to achieve your goal.
| 10 a.m. - 11:30 a.m. | Presented by Tom Ferry | Room A4/A5 |
2:00
pm |
1 |
HARNESS YOUR NEGOTIATING POWER
Negotiation skills are a critical element of your daily life. Discover how to focus your skillset and close more sales.
| 2 p.m.- 3 p.m. | Presented by Bernice Ross | Room B3/B4 |
2:00
pm |
1 |
HOW TO GROW YOUR BUSINESS IN A CHALLENGING MARKET
Sponsored by Century 21
Learn how to maintain continued growth despite today' challenging economic environment through strategic recruiting, offering ancillary services, and expanding your business beyond geographic limits.
| 2 p.m.- 3 p.m. | Presented by Mark Foreman | Room C1/C2 |
2:00
pm |
1 |
STICKS AND STONES: USING WORDS TO DECREASE CONFLICT AND INCREASE SUCCESS
Sponsored by American Home Shield
Learn techniques that will help you resolve conflict, both within and outside the work environment. You'll leave with practical strategies that you can implement immediately.
| 2 p.m.- 3 p.m. | Presented by Rabbi Andra Greenwald | Room B1/B2 |
