Wednesday Sessions
EXPO 2016 is full of 3 days of interactive, engaging sessions that will offer something for everyone. A full-schedule of free sessions will be offered across all three days, while Wednesday will also offer several conferences and paid events you won't want to miss.
Wednesday Sessions -- FREE for Attendees |
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8:45 a.m. - 9:30 a.m. Room 101 A/B Presented by Gail Kasper, Managing Partner, Gail Kasper Television, LLC |
Content is King: Stand Out from the Competition Today, more than ever, prospective
clients are using social media - whether they are searching
for a REALTOR® or merely researching the community. Whatever
the platform, if they don't see what they want, or are not
engaged with you, they will keep searching! In this hands-on
workshop, learn how to create valuable content, where to find
it, and how to engage in a way that separates you from the
competition. Whether you are marketing to first time home
buyers, the international market, or the various generations,
you will learn how to capitalize on VIDEO content and then
repurpose it through blogging and other social media
opportunities. We have arrived into the video era: Isn't it
time to take your business to the next level through the
delivery of powerful content? |
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8:45 a.m. - 9:30 a.m. Room 103 A/B/C Presented by Wendy Forsythe, Executive Vice President/Head of Global Operations, Carrrington Real Estate Services |
Dive Into a Pool of Potential: Past Clients The average length of time a family or person stays in their home is about 13 years, so how do you reconnect with past clients and help them buy or sell their next home? Maybe they are ready to upgrade to their dream home, downsize after their children leave, buy a vacation home, or maybe they can’t afford to buy a bigger house but want a change of scenery in a new neighborhood. Taking the time to reach out and connect with past clients by taking an interest in their life and asking questions, sharing current market data and statistics, and personalizing your services will keep you top of mind when the timing is right for them to buy or sell their next home. Staying connected to past clients also helps build your referral base. Even if your past client isn’t looking for their next home, they probably know someone who is. Learn valuable tips and strategies you can implement to build your referral base and turn past clients into repeat customers – they may just become your biggest lead pool! |
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8:45 a.m. - 9:30 a.m. Room 102 A/B Presented by Greg McDaniel, Education Director of J. Rockcliff REALTORS® and Partner of McDaniel Callahan TEAM; Mel Wilson, Founder, Mel Wilson and Associates; Moderated by Matt Johnson, Content Marketing Specialist and Founder of Pursuing Results and Partner of Elite Real Estate Systems |
High-Tech and High-Touch Marketing Technology has changed the way we interact, conduct business, and live our lives, making the balance between high-tech and high-touch marketing essential. It is important to learn and incorporate technology into your marketing but it is equally important to maintain relationships, engage, give valuable advice to your clients, and get in front of them face-to-face. In this session, listen to two real estate professionals, one who uses high-tech marketing and the other who uses high-touch marketing in their business. Learn how to blend the two strategies together from a marketing expert, to create a comprehensive plan for your business. |
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9:45 a.m. - 10:30 a.m. Room 101 A/B Presented by Melissa Zavala, Broker/Owner of Broadpoint Properties and Founder of Short Sale Expeditor and Transaction 911 |
Turn Your Leads Into Closings Leads are a vital component to your business - any lead can turn into a potential client, resulting in a successful transaction if properly followed up with. The digital age has provided more opportunity for leads found online through social media websites, apps, hashtags, and more. Leads can also still be found in daily places such as the grocery store, your child’s sports team, networking events, and anywhere you can strike up a conversation. This session will cover how to generate more leads on and offline, strategies to contact and follow up with leads, common mistakes to not make, and provide you with the knowledge to successfully convert your leads into closings. Repeated on Thursday from 1:45 p.m. - 2:30 p.m. in room 101 A/B. |
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9:45 a.m. - 10:30 a.m. Room 102 A/B Presented by Gov Hutchinson, Assistant General Counsel, C.A.R. |
Hot Issues and Legal Trends Get an inside overview of what legal
questions are trending, popular issues happening in today’s
transactions, and other important updates during this session. |
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9:45 a.m. - 10: 30 a.m. Room 103 A/B/C Presented by Dave Crumby, CEO and Founder, Realvolve |
Prosper as a Pro Working with other REALTORS® and maintaining professionalism throughout the entire transaction from communication, transparency, timely responses, proper entries in the MLS, ethical behavior, respect, and more, are vital components of success, and something that is not always found in each transaction. Having a professional reputation amongst clients and other real estate professionals, can be the difference between acquiring a new listing, getting a great referral, and ultimately success or failure in your business. Attend this session to learn how you can be a more professional REALTOR®, gain trust and respect from your colleagues, and improve the interaction between the two sides of the deal. Repeated on Thursday from 8:45 a.m. - 9:30 a.m. in room 102 A/B. |
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9:45 a.m. - 10:30 a.m. Room 204 Moderated by Kamille Soler, Founder and CEO, The Ultimate LYFE |
Speed Networking – User-Generated Session One of the most important aspects of attending a conference is the ability to network with others who share the same passion, can relate to your work, and become a potential business contact. Speed networking gives you the opportunity to connect with REALTORS® in a speed dating style to ensure that you network with multiple REALTORS®. Develop relationships to help grow your business, learn about new opportunities and best practices, share ideas, meet someone in a neighboring city or a referral in another part of the state, and possibly make a new friend or two. Repeated from 1:45 p.m. - 2:30 p.m. in room 204, and on Thursday from 9:45 a.m. - 10:30 a.m. in room 204. |
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10:30 a.m. - 11:30 a.m. Room 104 C Presented by Joel Singer, CEO, C.A.R. and Joel Kotkin, Author |
Urbanism for the Rest of Us C.A.R. CEO Joel Singer and author Joel
Kotkin discuss his latest book, “The Human City: Urbanism for
the Rest of Us.” Kotkin, an internationally-recognized
authority on global, economic, political, and social trends,
argues that most urban development is not meeting the needs
and desires of the vast majority of people. Singer and Kotkin
will discuss how people - families in particular - want to
live, such as lower-density, suburban development. Kotkin will
offer his insights on how housing, residential neighborhoods,
and cities with purpose should define urbanism and provide
diverse options to meet the changing needs of people in the
different stages of their lives. |
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10:45 a.m. - 11:30 a.m. Room 103 A/B/C Presented by Jenny Marder, Director of Social Media, Red Tettemer O'Connell + Partners |
Social 101
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10:45 a.m. - 11:30 a.m. Room 101 A/B Presented by Nate Osollo, Product Coordinator, C.A.R. |
Top zipForm® Tips for REALTORS® Since January 2016, zipForm® Plus has
been equipped with the tools to have transactions run on time
using its own Checklist and Transaction Management System.
Join us for this one hour session where we explore the ins and
outs of zipTMS™, one of your most powerful tools that is also
a Member Benefit! |
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10:45 a.m. - 11:30 a.m. Room 102 A/B Presented by Jeffrey Aba - Onu, Associate Counsel, C.A.R. |
5 Mistakes You Don’t Know You’re
Making Avoid a legal issue of your own and make
sure you aren’t making a common legal mistake! Learn about
five of the most common legal mistakes that can happen during
a transaction and what you can do to prevent it from happening
to you. |
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10:45 a.m. - 11:30 a.m. Room 204 Presented by Bryan Wilson, Director of Coaching, CoachSimple |
Mentor/Mentee Meetup – User-Generated Session Attend this user-generated session to connect with REALTORS® of all experience levels and learn from your colleagues. The “Mentors”, more experienced agents, can share their expertise and knowledge of the industry while the “Mentees”, newer to the business agents, can share information about new technologies and new business practices they are using to jumpstart their career. Network, ask specific questions, learn tips, strategies, lessons from success and failure, creative business approaches, have an open mind, and share insight into your business that may inspire and help another REALTOR® with their business. Repeated |
WEDNESDAY LUNCHEON |
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12:00 p.m. -
1:30 p.m. |
Wednesday Luncheon: "Endeavour to Succeed" Presented by Captain Mark Kelly, Commander of Space Shuttle Endeavour's Final Mission and Space and Aviation Contributor for NBC News/MSNBC Ticketed Event |
Wednesday Sessions - FREE for Attendees |
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1:45 p.m. - 2:30 p.m. Room 101 A/B Presented by Luciano Cordova, |
Digital Signatures - Which One
is Right for You?
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1:45 p.m. - 2:30 p.m. Room 102 A/B Presented by Brian Polinsky, Staff Attorney, C.A.R. |
What Code of Ethics Questions
Keep the Legal Hotline Ringing Off the Hook?
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1:45 p.m - 2:30 p.m. Room Exhibit Hall Presented by Tom Ferry, International Business Coach and Master Trainer |
The Six Drivers of Growth
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1:45 p.m. - 2:30 p.m. Presented by Ricardo Bueno, National Trainer, W&R Studios |
Killing It: Network Like a Boss Strategically networking can increase your revenue and take your business to the next level. Whether it’s face-to-face or through Facebook, online and in-person networking is essential to growing your business. Networking provides an opportunity to share ideas with others in the real estate industry, learn about new technology or business strategies, gives a platform for you to share why you’re valuable and what you’re looking for, and creates a community of professionals. Successful networking leads to referrals from other REALTORS® and clients, recommendations from businesses in your community, and a network to reach out to for questions and advice. Attend this hands-on session to learn how to network effectively and practice networking with your colleagues. |
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1:45 p.m. - 3:15 p.m. Room 104 C Presented by: Richard Green, Director and Chair of the USC Lusk Center for Real Estate; Selma Hepp, Chief Economist and Vice President, Business Intelligence of Pacific Union International, Inc.; Ralph McLaughlin, Chief Economist of Trulia; and Frank Nothaft, Senior Vice President and Chief Economist of CoreLogic
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2016 Econ Panel: What Is the
Next Housing Story in California?
What lies ahead for California
real estate markets in 2017? That’s the question we all want
to know and will gain some insights in this session. The
Research and Economics team will have an engaging discussion
with four top economists on the challenges and the future
outlook of the housing market, the economy, and the lending
environment. They will cover issues such as
demographics, migration pattern, global impact, housing
finance, and the state of the economy.
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2:45
p.m. - 3:15 p.m. Room 101 A/B Presented by Jordan Scheltgen, Managing Partner and Co - Founder, Cave Social |
Tech Talk - Build a Following on Snapchat |
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2:45 p.m. - 3:15 p.m. Room 103 A/B/C Presented by Katie Lance, CEO/Founder, Katie Lance Consulting |
Tech Talk - Instagram: Grow Your Network |
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2:45
p.m. - 3:15 p.m. Room 102 A/B Presented by Greg McDaniel, Education Director of J. Rockcliff REALTORS® and Partner of McDaniel Callahan TEAM |
Tech Talk - Periscope: Engaging Video Experience |
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3:45 p.m. - 4:30 p.m. Room 101 A/B Presented by Nina Page, Production Specialist, 360 Heros |
Bring Your Listings to Life: 3D Video Experience |
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3:45 p.m. - 4:30 p.m. Room 102 A/B Moderated by Erin Koops, Executive Vice President of Member Services, Leading Real Estate Companies of the World; Presented by Desiree Patno, Founder and CEO, The National Association of Women in Real Estate Businesses (NAWRB) and Desiree Patno Enterprises |
Communication Across All Borders |
| 3:45 p.m. - 4:30 p.m. Room 103 A/B/C Moderated by Trisha Motter, REALTOR® & Broker Associate, INTERO Real Estate Services; Presented by Angel Tucker, Certified Human Behavior Consultant; Nate Bernstein, Esq. Managing Counsel, LA Real Estate Law Group; Renier Dresser, REALTOR® Associate, NextHome Preferred Properties
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Don’t Take No for an Answer: Be a Powerful Negotiator Strong negotiating skills are powerful when working on a deal. They are needed when working with your clients, other agents, brokers, real estate affiliates, and can influence a deal to end favorably or unfavorably for all parties involved. Learn creative and effective strategies you can use to be a better negotiator, and recognize when negotiating tactics are being used on you and how you can counter back. Put your negotiating skills to the test by practicing negotiation scenarios during the session. Repeated Thursday from 9:45 a.m. - 10:30 a.m. in room 103 A/B/C. |
EXPO Sponsored Sessions - FREE for Attendees |
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9:30 a.m. - 10:30 a.m. Room 104 A Sponsored by realtor.com |
200% Growth: Who’s Done it & How They
Got There
Double-digit growth is derived from
skills, systems, attitude and work ethic. While there is
plentiful advice on doubling your business, hearing from those
who have actually achieved this in the past three years will
make you put down that iPhone and pay attention. Whether a
power agent seeking to be #1, a business team who is expanding
across county and state lines, or a broker opening up a second
office – we will find the common elements that these
individuals brought to bear. Daily routines they use to keep
to their goals and the systems they used or changed, to
actually doubling their listings, sales and closings.
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10:30 a.m. - 11:30 a.m. Presented by Jim Marks |
How to Attract Real Business in a
Mobile First World
Your career is mobile, your clients are
mobile, and half of all internet traffic is mobile. Learn what
you need to do to succeed in a mobile-first world. You will
also learn valuable tips and tools to help you work better,
attract and impress mobile consumers, and create real
business.
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Wednesday Paid Events |
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9 a.m. - 6 p.m.
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Broker Conference This one-day conference features
content for brokers, by brokers, designed to
inspire, inform, empower, and engage. Learn how to “Start Me
Up” everything you wanted (and didn’t want) to know about
building a brokerage from the bottom up, what effective
marketing to the next gen consumer looks like, how power
brokers (large and small) make it in today’s competitive
environment, and listen to strategies on how to grow your
firm. At this year’s Broker Conference, C.A.R.’s Chief
Economist Leslie Appleton-Young will sit down for a unique
one-on-one interview with Better Homes & Gardens CEO Sherry
Chris and C.A.R. CEO Joel Singer will give a thought
provoking keynote address that will not disappoint.
Cocktail reception included. |
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1:30 p.m. - 5:30 p.m. Room 104 A Presented by Young Professionals's Network |
Evolve Conference Are you looking for ways to improve
yourself? Your business? Your branding? Your community? C.A.R.
YPN is bringing back the Evolve conference and this year it’s
all about evolving “YO-self”! In the ever-evolving industry of
real estate, being on the bleeding edge is essential to all
facets of your personal and business development. Come learn
new ideas, sharpen your skills and heighten your leadership at
the Evolve “YO-self” Conference. Hear from highly sought after
speakers, join in breakout sessions, and network with
California’s Young Professionals for a half day of elevating
to the next level in the Real Estate. Networking Reception
included. |
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