Broker Conference

This one-day event at EXPO provides you with the tools you need for the brokerage you want. Build a brokerage that’s built to last. Our goal is to inspire you on how to build a business from scratch, how to recruit, retain and mentor millennial agents, the importance of social awareness, how to understand digital marketing and learn why online leads matter.  Cocktail reception included.

Please note, Broker Conference is a paid event.

Broker Conference 2017

Wednesday, October 11th
9 a.m. - 6:30 p.m.

Marriott Marquis Pacific 21/22 - North Tower First Floor

9:00 a.m. – 9:30 a.m. 
Continental Breakfast and Registration
9:30 a.m. – 9:40 a.m.

Welcome Brokers! Tamara Suminski, Broker/Owner, Beach Real Estate Group

Opening Remarks, C.A.R. President Geoff McIntosh

9:40 a.m. - 10:10 a.m.
CEO Profile: An Interview with Pam O’Conner
Pam O’Conner, CEO, Leading Real Estate Companies of the World
Leslie Appleton-Young, SVP & Chief Economist, C.A.R.

10:10 a.m.  – 10:50 a.m.

Harnessing the Power of Networks to Increase Your Profitability
Lisa Fettner, Vice President of Marketing, ReferralExchange

10:50 a.m. - 11:20 a.m.
Passion in a Bottle: Saarloos & Sons
Keith Saarloos, Founder & Owner, Saarloos & Sons Winery
Raj Qsar, Principal & Owner, The Boutique Real Estate Group

11:20 a.m. – 11:55 a.m.

The Consumer, Core Values & The Future of Real Estate
Sherry Chris, CEO, Better Homes & Gardens
11:50 a.m. - 1:45 p.m. Lunch Break

1:45 p.m. – 2:15 p.m.                   

Keynote Address  
Joel Singer, CEO, C.A.R.

2:15 p.m. – 2:35 p.m.
Like a Boss: How to Lead Your Agents to Success
Sharran Srivatsaa, President of Teles Properties
2:35 p.m. – 3:20 p.m.
Start with You: Designing a Magnetic Brokerage Culture
Debra Trappen, Head of Sass & Moxie, 
Sarah Kosasky, The Partner’s Trust Malibu
Bryan Forrest, Founder, California Life Properties
Keith Robinson, ‎Chief Strategic Officer, NextHome
3:20 p.m.  – 3:40 p.m Break
3:40 p.m.  – 3:55 p.m.
Rising Star Awards
3:55 p.m. - 4:25 p.m.
Creating the Consumer Digital Customer Experiences for Your Brokerage
Laura Monroe, Brand Strategist, Marketer, Business Developer, Speaker, PR, Real Estate
Bill Lublin, CEO of Century 21 Advantage Gold
4:25 p.m. - 4:35 p.m. CEO Activism: Why Corporate Social Responsibility Matters to Your Team
Caroline Pinal, Co-Founder, Give Back Homes
4:35 p.m. - 5:00 p.m. Billion Dollar Brokerage: An Interview with Mauricio Umansky, Founder & CEO, The Agency
Caroline Pinal, Co-Founder, Give Back Homes
5:00 p.m. - 5:25 p.m. Sara Sums it UP!
Sara Sutachan, Vice President of Industry Relations & Strategic Initiatives, C.A.R.
5:25 p.m. – 5:30 p.m.
That's a Wrap
Tamara Suminski, Broker/Owner, Real Estate Group

5:30 p.m. – 6:30 p.m

Networking Reception


About the EXPO

This event is the premier tradeshow for California's real estate industry. Our event features one-of-a-kind education, networking, and professional development opportunities. We welcome and encourage all members of the CALIFORNIA ASSOCIATION OF REALTORS® – brokers/owners, top producers, sales associates, assistants, and Association Executives to attend. Other real estate leaders, real estate agent analysts, members of the media, and professionals in affiliated industries are also more than welcome.

Exhibitors - Why You Need To Be Here:

  • We're all things California
  • Thousands of REALTORS® in one location under one roof
  • Meet face-to-face with top brokers/owners, savvy agents, Association Executives, and key real estate leaders
  • You have the solutions to our challenges
  • Contact us today to be an exhibitor or sponsor at (213) 739-8301 or

This year we'll be in San Diego, Oct. 10-12. We hope to see you there!

Get in Touch

  • Phone:
    (800) 242-2732
  • Email:
  • Address:
    San Diego Convention Center
    111 Harbor Dr,
    San Diego, CA 92101