Effective: July 9, 2015
What information is generated when you visit?
A. Personal Information. We may collect personal information. Personal information is information that permits direct association with a specific individual, such as your name, mailing address, email address, and phone number. Personal information may be given to us when you complete a registration screen, respond to a questionnaire, or submit an e-mail to us.
B. Non-Personal Information. We also collect non-personal information. Non-personal information is aggregated information and other information that does not permit direct association with any specific individual. For example, we may collect the name of the domain from which you access the Internet (for example, aol.com, if you are connecting from an America Online account), the date and time you access our site, the Internet address of the website from which you linked directly to our site, and information relating to your activities on our Website. If we combine your non-personal information with your personal information, we will treat the combined information as personal information.
A cookie is a data file that is created and stored on your computer’s hard drive when you visit a website. The typical purpose of a cookie is to make your use of the website easier and more convenient and to assist the website in tracking your use of the website. For example, a cookie may save the registration information, passwords, purchases, or preferences that you create when using a Web site so you don’t have to reenter this information. Cookies may also tell a website which areas of the site are popular and which aren’t. Cookie technology is used by most major websites and is considered an industry standard for the Internet.
We may use cookie technology on our Website. We treat information collected by cookies and other technologies as non-personal information, except when combined with personal information or as provided by law.
How do we use information generated from the Website?
A. Personal Information. Any personal information that you provide to us will be used by us primarily to fulfill the stated objective for which the information was requested or collected (e.g., if information is provided as a result of you e-mailing us, we will use the information provided, such as your e-mail address, to respond to you). We may contact you to market or promote third party products or services. We may also send you important information regarding products and services, changes to any terms, conditions, or policies, or other administrative information. We also store and use personal information to collect information about your usage of the Website for internal business purposes, including auditing and data analysis. This helps us determine how best to improve our Web site and what other products and services may be valuable or of interest to you.
B. Non-Personal Information. We may collect, use, and disclose non-personal information for any purpose except as prohibited by law. For example, we use non-personal information to measure the number of visitors to the different sections of our Website, help us make our Website more useful to visitors, understand and analyze trends in your use of our Website, gather information about our user base and the real estate industry as a whole, administer our Website, and to help us determine how to improve our Website and advertising. We may store and use non-personal information to create, use, license, and sell general analytic databases that may provide insight into subjects including, but not limited to, real estate market practices, industry trends, and general economic conditions. We may also use this information in our marketing and advertising services, in our creation of new products and services, and for our internal business purposes.
Disclosure to Third Parties
By registering to attend CALIFORNIA REALTOR® EXPO 2015, you are giving us permission and agreeing to share your name and business address submitted for registration with the exhibitors and sponsors of CALIFORNIA REALTOR® EXPO 2015.
We will disclose personal information without notice only if required to do so by law or in the good faith belief that such action is necessary to protect and defend the rights or property of C.A.R.
“Contact Us” Feature
Like most sites on the Internet, our Website may contain a feature that allows you to contact us with your comments or questions. The information collected through this feature is used to investigate and respond to your inquiries. If you are a C.A.R. member, we may also use the information you provide to update our membership records.
Online Product/Service Purchases
The Website may allow you to purchase various products and services, such a registering for CALIFORNIA REALTOR® EXPO 2015. In order to process and complete your orders through the Website, we may need to ask you for certain information, such as your name, company name, address, state and zip code, phone number, fax number, e-mail address, and credit card number, security code, and expiration date. The information collected through the Website is used to process your order and may also be used to keep track of the amount and types of purchases being made through the Website. We may also use your email address or mailing address to send you information regarding updates to the products/services you purchased or new products/services which may be of interest to you.
With respect to your credit card information, this information is sent encrypted to a secure server. The information is then used to complete your purchase order. Please see the section titled “Security” for more information about the security of our Website.
We may, from time to time, create and use surveys on our Web site. Most surveys are simple “click box” surveys where you click a box on the screen to indicate your response. However, we may, from time to time, ask you for your name, email address or demographic information. If a survey does ask you for this information, we will use the information to complete the survey, compile statistics and update member records.
Required by Law
We may disclose information provided by you if we are legally required to do so, such as by court order or subpoena.
Links to Third Party Websites
C.A.R. is committed to protecting the information you choose to share with us. We have adopted what we consider to be reasonable security measures to protect against the loss, theft, misuse, and alteration of information collected through our Website. However, please note that no data transmission over the Internet or any wireless network can be guaranteed to be perfectly secure. If you are concerned about the security of the Internet or our Website, we suggest that you not provide this information.
Our Website is not directed towards, nor do we currently attempt to collect or solicit information from persons under thirteen (13) years of age. However, given that users of all ages may access and view this Website, it is possible that someone under the age of thirteen may access our Website and provide us with personal information. If we learn that a child under thirteen has submitted personal information to us, the information will be deleted promptly from our system.
Contacting our Website