Thursday Sessions


EXPO 2017 is where light bulb moments happen and big ideas become realities. Learn how to take your business to the next level at our FREE educational sessions and other paid events you won't want to miss.

Thursday Sessions -- FREE for Attendees

8:45 a.m. - 9:30 a.m.

Room 14 A/B

Presented by Jordan Scheltgen, Managing Partner & Co-Founder of Cave Social

Slay Social Media
Dominate your social media channels and stand out in a crowded space. Learn how to create social posts that speak directly to your clients, how to repackage content across different social platforms, get more followers, grow your prospective client base, and insights on the best posting times for maximum exposure.

8:45 a.m. - 9:30 a.m.

Room 16 A/B

Presented by Tamara Suminski, Broker/Owner of Beach Real Estate Group

Prosper as a Pro
Professionalism and upholding the code of ethics are vital components of success. Having a professional reputation amongst clients and other real estate professionals can be the difference between acquiring a new listing, getting a great referral, and ultimately success or failure in your business. Attend this session to learn how you can be a more professional REALTOR®, gain trust and respect from your colleagues, and improve the interaction between the two sides of the deal.

9:15 a.m. - 10:15 a.m.

Exhibit Hall Stage 1

Presented by Poloi Lin, Project Manager of Edison; Mary Finn, Project Manager of Edison; and Rodger Bradfield, Program/Contract Manager of Edison

Southern California Edison Sponsor Session: Get Energy Smart with Southern California Edison
Thinking of getting energy smart with your residential or commercial property? Learn everything you need to know about energy and efficiency to help you sell more properties and get energy smart.

9:45 a.m. - 10:30 a.m.

Room 14 A/B

Presented by Gov Hutchinson, Vice President and Assistant General Counsel of C.A.R.

What Keeps the Legal Hotline Ringing Off the Hook?
Get the inside info on what questions are trending on the legal hotline. Hear the most commonly asked questions, popular issues happening in today’s transactions, and other important legal tips you need to be aware of.

 

9:45 a.m. - 10:30 a.m.

Room 15 A

Presented by Nate Osollo, REBS zipForm® Product Coordinator at C.A.R.

zipForm Mobile®
Showing the property, cruising the neighborhood, lunch meetings – so much of this business takes place out in the field. Take zipForm® with you everywhere you go and be ready for anything with zipForm® Mobile. Learn how to use zipForm® on a mobile device and stay out and ahead of the competition.

9:45 a.m. - 10:30 a.m.

Room 16 A/B

Presented by Jason Wells, Esq. and Founder of WELLS Realty Group

Being High-Touch in a High-Tech World
In today’s screen-to-screen world, it’s more important than ever to build a powerful personal brand. Technology has changed the way we interact, conduct business, and live our lives, making the balance between high-tech and high-touch marketing essential. Learn how to blend the two strategies together, focusing on the importance of personalization, creating authentic content, and message delivery to connect with clients in a personal way through our screen filled society.

9:45 a.m. - 10:30 a.m.

Room 17 A/B

Presented by Crystal Lindsey, President of 333 Social Media

The Power of Storytelling
Storytelling strengthens your brand, captivates your audience, and differentiates you from your competitors. In a cluttered world, it’s an effective marketing strategy to produce memorable content that will get you noticed. Get insights on ways to create compelling stories, ideas for episodic content, and learn how to execute and deliver these stories to your clients.

9:45 a.m. - 10:30 a.m.

Exhibit Stage 2

Presented by Jennifer Powers, Author and Master Certified Coach

Oh Shift!
Get a fresh perspective on the shifts you can make to take full control over your personal and professional life. Learn how to step into a more empowered mindset, deal with change and the stress that comes with it, how to hold yourself accountable for your own success, and adopt life changing strategies and tools.

10:30 a.m. - 11:30 a.m.

Exhibit Hall Stage 1

Presented by Rick Sharga CMO of Ten-X

Ten-X Sponsor Session: Profiting from Property Investments: How to Work with Investors or Become an Investor Yourself

Every real estate professional has the tools needed to work with investors which can be a steady source of repeat business. Learn how to tap into this client base, successfully work with real estate investors, and become a successful investor yourself. This session will guide you on how to get started, what you need to know about working with property investors, and why real estate agents often invest themselves.

10:45 a.m. - 11:30 a.m.

Room 14 A/B

Presented by Mia McLeod, President / Broker-Owner of McLeod & Associates; John Barrentine, Co-Founder and CEO of RED Real Estate Group; Spyro Kemble, Founder of the Spyro Kemble Group; and Nicole Solari, Founder of the Solari Team

Moderated by Sara Sutachan, Vice President of Industry Relations and Strategic Initiative at C.A.R.

Teamwork Makes the Dream Work - Top Teams Panel
Want to know the top secrets behind top teams? How do the top teams make it work? What are the biggest challenges and benefits of having a team? How do they create consistency, culture, and motivation? How do teams impact the client experience? Hear the answers from top producing teams as they dish out key advice and takeaways you can apply to build your team and make it thrive.

10:45 a.m. - 11:30 a.m.

Room 15 A

Presented by Penny Liu, National Association of REALTORS® President Liaison to Taiwan; Jose Luis Casarez, Broker Associate at Sperry Commercial Global Affiliates and BRC Advisors-Beverly Hills; Aida Dimejian, General Manager of Berkshire Hathaway Golden Properties

Moderated by Desiree Patno, CEO of The National Association of Women in Real Estate Businesses

Communication Across Cultures
How do you handle cultural differences in a transaction? Learning how each culture communicates, understanding their customs, and breaking down the barriers can make the difference between landing or losing a listing. Hear from a panel how their cultures communicate within real estate, what strategies work and what are red flags, and find out the keys to success working with clients from different backgrounds.

10:45 a.m. - 11:30 a.m.

Room 16 A/B

Presented by Audie Chamberlain, Founder of Lion & Orb Public Relations

The Talk of the Town
Get your property buzzing, your open houses full of potential buyers, and more offers pouring in. Learn how to create immersive events and open houses at your properties to illustrate a lifestyle, show off special features, and showcase how the space can be utilized in real life. Get more eyes on your listings by repackaging these events and marketing the property on social media, within the community, and by getting press from PR agencies, reporters, and bloggers.

10:45 a.m. - 11:30 a.m.

Room 17 A/B

Presented by Matt Ahlmann, Vice President of Social NetworX Inc.

Video for the Win
Video marketing is blowing up our social media channels and is one of the most effective ways to reach consumers. Facebook Live, Instagram Stories, Snapchat, YouTube, boomerangs, drone footage, 360 videos, are all ways to connect with clients. With so many video options, how do you decide where to post your content and what type of videos to make? Get insights on what types of videos perform best on each platform and how to take your content and turn it into impactful video marketing.

10:45 a.m. - 11:30 a.m.

Exhibit Hall Stage 2

Presented by Egypt Sherrod, Host of HGTV's "Flipping Virgins" and "Property Virgins"

How to Get the Listing & Sell It EVERY TIME!
What if, instead of salivating over listings, you had the power to make sellers want YOU? HGTV Personality and real estate guru Egypt Sherrod, teaches Marketing “MUSTS” and how to “Prep Yourself Before You Wreck Yourself” on listing appointments. She also reviews five techniques that will ensure you sell your listings EVERY TIME, such as property packaging, selling the “lifestyle” not the listing, leveraging social media and more.
THURSDAY LUNCH

12:00 p.m. - 1:30 p.m.

Marriott Marquis Grand Ballroom

Presented by Leslie Appleton-Young, Senior Vice President and Chief Economist of C.A.R.

Thursday Lunch Keynote: 2018 C.A.R. Housing Market Forecast

C.A.R. Chief Economist, Leslie Appleton-Young, will give an economic forecast of the 2018 Housing Market. This valuable data will provide insight into today's pressing housing issues that may impact your clients and your business in the future.

Presented by: Leslie Appleton-Young, C.A.R. Chief Economist

Ticketed Event

Thursday Sessions - FREE for Attendees

2:00 p.m. - 2:45 p.m.

Room 14 A/B

Presented by Greg Nelms, Chief of Policy, U.S. Dept. of Veterans Affairs; Samuel Luna, Single Family Affordable Lending Director of Freddie Mac; Carolyn Holmes, Marketing Director of Golden State Finance Authority; Dottie Sheppick, Managing Partner of Specialty Mortgage Product Solutions; Kevin M. Reskey, SVP Division Sales Executive of Bank of America

Moderated by Marc Farfel, Lender Liaison of C.A.R.’s Mortgage Rescue

Prep, Plan, Finance - Getting Your Buyers Ready for Homeownership
From mortgage qualification to close of escrow, know what programs are available to prep your clients for homeownership. Set realistic expectations with clients on time to close, down payment assistance, first time buyer programs and the lending process. Brought to you by C.A.R.’s Mortgage Rescue, formerly the Finance Helpline.

2:00 p.m. - 2:45 p.m.

Room 16 A/B

Presented by SSA John Caruthers, FBI Supervisory Special Agent of San Diego's National Security Cyber Squad

Has it Happened to You? Don't Be a Victim of Cybercrime
As part of your professional duties as a REALTOR®, your clients trust you with safekeeping important information and documents. Mobile tools and online platforms are being used often in business and in transactions, increasing the risk of cybercrime for you and your clients. Data hacking, identity theft and fraud are more prevalent than ever – be proactive and protect yourself and your clients from cybercrime. Learn what tools and programs will keep your files secure and how to respond in the event of a hack, virus, or identity theft.

2:00 p.m. - 2:45 p.m.

Room 17 A/B

Presented by Howard Fallman, Managing Senior Counsel of C.A.R.

Know Your Way Around the RPA

Get the cool insights and know the hot spots of the RPA form and some of the most used related forms for easy navigation and smoother transactions.

2:00 p.m. - 2:45 p.m.

Exhibit Hall Stage 2

Presented by Courtney Poulos, Broker/Owner of Acme Real Estate; Vanessa Bergmark, Owner of Red Oak Realty; Kendyl Young, Owner/Founder of DIGGS; Penny Nathan, President/CEO of Ascent Real Estate; Mary Maloney, Owner/Founder of Hometown Realty

Moderated by Sara Sutachan, Vice President of Industry Relations and Strategic Initiative at C.A.R.

WomanUP!™ MashUP!

Learn how these power women are reinventing the rules of leadership through collaboration, mentoring, support and owning it. They have all started their own companies and are willing to share the secrets to their success to #WomanUP! And learn how you can join the #WomanUP! movement.  Join us immediately following the event for an exclusive fireside chat with the speakers. Details of the fireside chat to come.

Thursday Paid Events

8:30 a.m. - 11:30 a.m.

Marriott Grand Ballroom 1/2 North Tower Lobby Level

Presented by Wendi Molina, Independent Transaction Coordinator

How to be a Transaction Wizard
It’s complicated and you know it, but it’s the only way you can get paid.  Learn how to avoid the pitfalls and perfect the processes, and occasional magic you need to close your deals.

Ticketed Event

2:00 p.m. - 4:30 p.m.

Marriott Grand Ballroom 1/2 North Tower Lobby Level

Presented by Paul Benec, Branch Manager of Coldwell Banker Residential Brokerage

I to We: Building and Working as a Team
Everyone is talking about teams, but is a team right for you?  Learn how a team can expand your market and the best practices of successful teams from two people to 20. 

Ticketed Event

About the EXPO

This event is the premier tradeshow for California's real estate industry. Our event features one-of-a-kind education, networking, and professional development opportunities. We welcome and encourage all members of the CALIFORNIA ASSOCIATION OF REALTORS® – brokers/owners, top producers, sales associates, assistants, and Association Executives to attend. Other real estate leaders, real estate agent analysts, members of the media, and professionals in affiliated industries are also more than welcome.

Exhibitors - Why You Need To Be Here:

  • We're all things California
  • Thousands of REALTORS® in one location under one roof
  • Meet face-to-face with top brokers/owners, savvy agents, Association Executives, and key real estate leaders
  • You have the solutions to our challenges
  • Contact us today to be an exhibitor or sponsor at (213) 739-8301 or bettyt@car.org

This year we'll be in San Diego, Oct. 10-12. We hope to see you there!

Get in Touch

  • Phone:
    (800) 242-2732
  • Email:
    car@xpressreg.net
  • Address:
    San Diego Convention Center
    111 Harbor Dr,
    San Diego, CA 92101