Wednesday Sessions


EXPO 2017 is where light bulb moments happen and big ideas become realities. Learn how to take your business to the next level at our FREE educational sessions and other paid events you won't want to miss.

Wednesday Sessions -- FREE for Attendees

8:45 a.m. - 9:30 a.m.

Room 13

Presented by Debra Trappen, Owner and Head of Sass and Moxie at d11 Firm

Mentor/Mentee Meetup
Attend this user-generated session to connect with REALTORS® of all experience levels and learn new ideas from your colleagues. Share your expertise and knowledge of the industry, learn about new technologies and creative business practices, see what marketing strategies have worked for others, and share insights that may inspire and help other REALTORS®. Network, ask questions, learn tips, strategies, and lessons from other’s successes and failures.

8:45 a.m. - 9:30 a.m.

Room 15 A

Presented by Nate Osollo, REBS zipForm® Product Coordinator at C.A.R.

zipLogix Digital Ink® Digital Signatures
If you think getting digital signatures is easy, well,… you’re right! Just how easy is it? Join us for a special demo session on how digital signatures work and how to use zipLogix Digital Ink®, your C.A.R. member benefit, to get digital signatures!

8:45 a.m. - 9:30 a.m.

Room 16 A/B

Presented by Greg McDaniel, Education Director of J. Rockcliff REALTORS® and Partner of McDaniel Callahan TEAM and Matt Johnson, Content Marketing Specialist/Founder of Pursuing Results and Partner of Elite Real Estate Systems

Social Etiquette - DOs and DON'Ts
Etiquette is just as important online as it is offline to grow your lead pool, maintain good relations with past clients, and improve your marketing metrics. What type of content should you be posting and how much of it? How many hashtags should you be using? Should you delete negative comments? How quickly do you need to respond to someone? Hear the must-follow dos and don’ts for your social media channels to improve your social strategy.

8:45 a.m. - 9:30 a.m.

Room 17 A/B

Presented by Kris and Kim Darney, Authors and National Trainers

SOLD! - How to Hear this Magical Word More Often
Finding leads and building lasting relationships with potential clients are crucial to your success. How do you find them and how do you close the deal? Learn how to shift your approach to making lasting connections, get tips on how to generate more leads on and offline, and strategies to contact and follow up with potential clients to turn your leads into SOLD!

9:30 a.m. - 10:30 a.m.

Room 14 A/B

Presented by Kristi Kennelly, National Speaker of Realtor.com

Realtor.com Sponsor Session: Crush-It with Disruption: How to Create Reactions & Close Business
Hear what common philosophies top agents, coaches, and speakers share to reach success, create reactions, and close the deal. Learn tactical takeaways you can immediately implement in your business and get you noticed in your market.

9:45 a.m. - 11:15 a.m.

Room 15 B

Presented by Suzi Dunkel-Soto, NAR Safety Instructor

Instructed by Yvette Lozano, Peace Over Violence

Empower Yourself - Self-Defense for REALTORS®
Being a REALTOR® can put you in vulnerable situations – driving clients to show them a property, meeting clients for the first time, holding an open house, and other circumstances that may arise. Educate, be aware, and empower yourself by learning self-defense skills that could one day save your life. Learn physical techniques, verbal confrontation skills, assertiveness, and safety strategies that will empower you and help prevent the unthinkable.
Repeated on Wednesday at 2 p.m.

 

9:45 a.m. - 10:30 a.m.

Room 13

Presented by Bryan Wilson, Director of CoachSimple

Speed Networking
You never know where the next business connection could take your career! Speed networking gives you the opportunity to connect with REALTORS® in a speed dating style. Develop relationships to help grow your business, learn about new opportunities and best practices, share ideas, meet someone in a neighboring city or a referral in another part of the state, and possibly make a new friend or two.
Repeated on Wednesday at 2 p.m.

9:45 a.m. - 10:30 a.m.

Room 15 A

Presented by Luciano Cordova, REBS zipForm® Product Coordinator at C.A.R.

New zipForm® Plus
So you missed Tuesday’s session on the New zipForm® Platform? Never fear.. Lu is here to demonstrate the New zipForm® Platform. Join us and see all of the enhanced features inside the New zipForm® Plus!

9:45 a.m. - 10:30 a.m.

Room 16 A/B

Presented by Neil Kalin, Assistant General Counsel at C.A.R.

Playing by the Rules - Teams
Learn the ins and outs of legal requirements when it comes to working in a team. Team names, advertising rules, documenting leader-member relationships, are just some of the legal questions that come up in team settings. Hear how team leaders should legally run a business, operate under their broker, and find out the tradeoffs of being part of a team or being on your own.

9:45 a.m. - 10:30 a.m.

Room 17 A/B

Presented by Sharran Srivatsaa, President of Western Region of Douglas Elliman Real Estate

Reframe, Refocus, Reimagine
Get motivated, energized, and ready to take your career to the next level by reframing, refocusing, and reimaging your business plan and execution strategies. Learn the secret daily habits you need to incorporate into your life for personal and business success.

10:45 a.m. - 11:30 a.m.

Room 13

Presented by Debra Trappen, Owner and Head of Sass and Moxie at d11 Firm

Mentor/Mentee Meetup
Attend this user-generated session to connect with REALTORS® of all experience levels and learn new ideas from your colleagues. Share your expertise and knowledge of the industry, learn about new technologies and creative business practices, see what marketing strategies have worked for others, and share insights that may inspire and help other REALTORS®. Network, ask questions, learn tips, strategies, and lessons from other’s successes and failures.

10:45 a.m. - 11:30 a.m.

Room 14 A/B

Presented by Debbie De Grote, Owner of Excelleum Coaching & Consulting

There's No I in Team
We’ve all heard the buzz around teams – is it the right move for you? Not sure how to get started? This session will cover everything you need to know to build a team. Learn how to recruit and build team productivity, establish team culture, develop a consistent team structure and plan, tips on marketing and branding, how to work with your broker, and strategies for success. Go team!

10:45 a.m. - 11:30 a.m.

Room 16 A/B

Presented by Keith Robinson, Chief Strategic Officer of NextHome

The Core Four - FB, IG, TW, SC for the Win

Social media is one of the easiest and most cost-effective marketing strategies to reach consumers of all age levels. They help generate leads, engage you with clients, tell a story of your brand and personality, and ultimately grow your business. Learn new ways to leverage your Facebook, Instagram, Twitter, and Snapchat channels for business growth, key marketing strategies of each channel, and ways to cross promote and drive traffic to each of your pages.

10:45 a.m. - 11:30 a.m.

Room 17 A/B

Presented by Angel Tucker, Best Selling Author & Certified Human Behavior Consultant

Speed Reading - Negotiate with Personality
Negotiation skills are crucial for working with buyers, sellers, and other agents to get the deal closed, but not all negotiation strategies are one size fits all. Each personality type responds differently and knowing how to listen, communicate, and negotiate with each type is essential for your business success. Learn about the four personality types, find out which one you are, and “speed read” others in the room while practicing negotiation tactics in this interactive session.

10:45 a.m. - 11:30 a.m.

Exhibit Hall Stage 1

Presented by J. Lennox Scott, CEO of John L. Scott Real Estate

Everything Residential

Attend this session and learn the proven steps to success. Learn how to put a plan in place to transact more business, increase your value, and expand your personal market presence.

10:45 a.m. - 11:45 a.m.

Exhibit Hall Stage 2

Presented by Eric Sachs, President/Co-Founder of Breakthroughbroker.com

American Home Shield Sponsor Session: 13 Technologies Agents Have Never Heard of that Will Help Them Sell More Homes

Build your personal brand and generate more business with free and low cost online apps and new technologies. Dive into these 13 technologies and hear ideas and strategies on how you can use them to your advantage.

WEDNESDAY LUNCH

12:00 p.m. - 1:30 p.m.

Marriott Marquis Grand Ballroom

Presented by Tom Ferry, CEO of Tom Ferry International and NY Times Bestselling Author

Wednesday Lunch Keynote: Change Your Mindset, Change Your Life

In this powerful keynote customized for C.A.R., NY Times bestselling author Tom Ferry will share the distinctions of success he’s learned from his nearly 30 years of experience. With over 30,000 hours of personal coaching hours, you will learn from Tom the importance of a powerful mindset plus 5 other factors and 1 secret that all top producers master. Don’t miss this session… your best year ever is just ahead. 

Presented by: Tom Ferry, CEO of Tom Ferry International and NY Times Bestselling Author

Ticketed Event

Wednesday Sessions -- FREE for Attendees

2:00 p.m. - 3:30 p.m.

Room 15 B

Presented by Suzi Dunkel-Soto, NAR Safety Instructor

Instructed by Yvette Lozano, Peace Over Violence

Empower Yourself - Self-Defense for REALTORS®
Being a REALTOR® can put you in vulnerable situations – driving clients to show them a property, meeting clients for the first time, holding an open house, and other circumstances that may arise. Educate, be aware, and empower yourself by learning self-defense skills that could one day save your life. Learn physical techniques, verbal confrontation skills, assertiveness, and safety strategies that will empower you and help prevent the unthinkable.

2:00 p.m. - 2:45 p.m.

Room 13

Presented by Bryan Wilson, Director of CoachSimple

Speed Networking
You never know where the next business connection could take your career! Speed networking gives you the opportunity to connect with REALTORS® in a speed dating style. Develop relationships to help grow your business, learn about new opportunities and best practices, share ideas, meet someone in a neighboring city or a referral in another part of the state, and possibly make a new friend or two.

2:00 p.m. - 2:45 p.m.

Room 14 A/B

Presented by Lynn Reaser, Chief Economist of Fermanian Business & Economic Institute at Point Loma Nazarene University; Issi Romem, Chief Economist of BuildZoom; Alan Ratner, Director and Senior Homebuilding Analyst of Zelman & Associates; Megan Kirkeby, Policy Research Specialist of Calidornia Department of Housing and Community Development

Moderated by Leslie Appleton-Young, Senior Vice President and Chief Economist of C.A.R.

2017 Econ Panel: What is the Next Housing Supply Story in California?
Supply shortage has been an ongoing issue for the California housing market in the last few years, and the problem has gotten worse as active listings started deteriorating at a faster pace since the beginning of 2017.  What are the causes for this crisis and is there anything we can do to improve the tight inventory conditions?  To help answer these questions and explore the topic further, the Research and Economics team invite members to join them at the econ panel session this year in San Diego.  During the session, the team will discuss with four top economists/researchers on the declining trend of active listings on the market, the high costs of building, the difficulties in building high density units, and how all these affect housing affordability and homeownership in California.

2:00 p.m. - 2:45 p.m.

Room 16 A/B

Presented by Jordan Scheltgen, Managing Partner & Co-Founder of Cave Social

Slay Social Media
Dominate your social media channels and stand out in a crowded space. Learn how to create social posts that speak directly to your clients, how to repackage content across different social platforms, get more followers, grow your prospective client base, and insights on the best posting times for maximum exposure.
Repeated on Thursday at 8:45 a.m.

2:00 p.m. - 2:45 p.m.

Room 17 A/B

Presented by Ben Bacal, Founder of Roofshoot.com;  Spyro Kemble, Founder of the Spyro Kemble Group; and Tracy McLaughlin, Luxury Property Specialist            

Moderated by Justin Riordan, Founder of Spade and Archer Design Agency

The Luxe Life
Have you dreamed of working on multi-million dollar deals with high-profile clients, celebrities, and investors but don’t know how to get started? What does it take to get a luxury listing? How do you effectively market the property to bring in top buyers? Get the answers and the insider secrets from top agents on how they broke into the luxury market and their strategies for success.

2:00 p.m. - 2:45 p.m.

Exhibit Hall Stage 1

Presented by Jarrod Haning, Master Coach and Award-Winning Speaker

Trying Harder Won't Get You There
How many years have you been telling yourself you just need to “try harder” but still end up making about the same level of income? Can you think of a successful agent with an amazing support staff, stable income, plenty of time off, that you work just as hard as but their business grows every year while yours stays the same? Learn the skills and habits of successful leaders you can implement into your business to increase your income and reach a new level of success.

2:00 p.m. - 3:00 p.m.

Exhibit Hall Stage 2

Presented by Mat Ishbia, President/CEO, United Wholesale Mortgage

United Wholesale Mortgage Sponsor Session: 21 is the New 60

Attend this session and learn from a millennial running a $30 billion company how to make homebuying dreams a reality. Hear business tips on how to maximize technology, build your business portfolio, and put more buyers into homes in 21 days or less while completely dominating your competition.

3:00 p.m. - 3:45 p.m.

14 A/B

Presented by Santiago Arana, Managing Partner of The Agency; Laura Barry,Owner of Barry Estates; Mike Bui, President/CEO of EQ1 Real Estate; and Gina Barnes, Residential and Investment Specialist at Ascent Real Estate

Moderated by Joel Singer, CEO of C.A.R. 

Killing It - Top Producer Takeaways

Let’s be real – we all want to know how top producers do it. How did they reach their level of success? What strategies worked and didn’t work? What was their game changing moment or idea? Find out the secrets to their success, advice they would give their younger selves, and their top takeaway that has been essential to building their career.

3:00 p.m. - 3:45 p.m.

Room 16 A/B

Presented by Ben Bacal, Founder of Roofshoot.com

(Video) Content is King

Social trends, consumption of information, and marketing strategies are making a huge shift to video. Is your business strategy keeping up? Engaging content, personalization, and entertainment are essential components to your video marketing success. Learn how to connect with your community, keep your clients coming back for more, and create compelling video experiences that can be repurposed and used across all your social channels.

3:00 p.m. - 3:45 p.m.

Room 17 A/B

Presented by Kris and Kim Darney, Authors and National Trainers

#millennials
It’s no secret that millennials are the fastest-growing buyer segment. Millennials are getting older, settling down, and more and more are seeking to buy a home with a REALTOR®. How do you connect with the millennial buyer? Learn the best methods to attract and communicate with them, understand what information they consume and how they consume it, and how marketing with authenticity and personalization prevails.

3:15 p.m. - 4 p.m.

Exhibit Hall Stage 2

Presented by Anthony Ramirez, Area Sales Manager for New American Funding; Jordan Levine, Economist at C.A.R.; and Christina Sanchez, Senior Partner at the Milagro Strategy Group

Latinos, Listings, and Loans
How do you tap into the Latino consumer and grow your business? Expand your client base by learning marketing techniques and strategies to reach Latino consumers. Get the facts on Latino homeownership rates vs. renters, the attitudes and aspirations of many Latinos towards homeownership, and how to successfully close that gap. Help make homeownership a reality by learning how to qualify your clients for FHA loans, down payment assistance programs, and closing cost assistance.

Networking mixer sponsored by Century 21 to follow.

Wednesday Paid Events

9:00 a.m. - 6:00 p.m.

Marriott Marquis Pacific 21/22 - North Tower First Floor

Broker Conference

This one-day event at EXPO provides you with the tools you need for the brokerage you want. Build a brokerage that’s built to last. Our goal is to inspire you on how to build a business from scratch, how to recruit, retain and mentor millennial agents, the importance of social awareness, how to understand digital marketing and learn why online leads matter.  Cocktail reception included.

Ticketed Event

 

 

About the EXPO

This event is the premier tradeshow for California's real estate industry. Our event features one-of-a-kind education, networking, and professional development opportunities. We welcome and encourage all members of the CALIFORNIA ASSOCIATION OF REALTORS® – brokers/owners, top producers, sales associates, assistants, and Association Executives to attend. Other real estate leaders, real estate agent analysts, members of the media, and professionals in affiliated industries are also more than welcome.

Exhibitors - Why You Need To Be Here:

  • We're all things California
  • Thousands of REALTORS® in one location under one roof
  • Meet face-to-face with top brokers/owners, savvy agents, Association Executives, and key real estate leaders
  • You have the solutions to our challenges
  • Contact us today to be an exhibitor or sponsor at (213) 739-8301 or bettyt@car.org

This year we'll be in San Diego, Oct. 10-12. We hope to see you there!

Get in Touch

  • Phone:
    (800) 242-2732
  • Email:
    car@xpressreg.net
  • Address:
    San Diego Convention Center
    111 Harbor Dr,
    San Diego, CA 92101