Tech Tuesday Sessions
NEW FORMAT. MORE KEYNOTE SPEAKERS. EXCLUSIVE NETWORKING RECEPTION.
Introducing the all new Tech Tuesday lineup! Get hands-on in the morning with sessions crafted to provide extensive detail and knowledge in different tech areas. Spend the afternoon learning first hand from three keynote speakers, top agents, and tech insiders on how to use technology to grow your business and succeed. End your day networking with other real estate professionals at the first ever Tech Tuesday networking reception. Lunch is included with the Tech Tuesday pass.
Please note, Tech Tuesday is a paid event.
TECH TUESDAY, OCTOBER 10 -- 8:30 a.m. to 6 p.m. |
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THE MORNING LINEUP |
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8:30 a.m. - 9:15 a.m. Room 14 A/B Presented by Caroline Pinal, Founder of Giveback Homes and Cori Bracey, Marketing Manager of Giveback Homes |
Insta Success Instagram has reinvented itself and is no longer just a photo sharing platform. Are you keeping up with the innovative changes? As the fastest growing social media platform, Instagram is the perfect opportunity to build your brand through creative, engaging content. Build a powerful connection with your clients by learning how to use all of Instagram’s content features including Instagram live, stories, carousel, boomerang, and layout. Search for prospective clients and grow your business by learning how to use hashtags, location maps, and sponsored posts. Innovative content, personal connections, and brand building are all attainable through Instagram – make sure you are taking advantage of this social platform for your business! |
8:30 a.m. - 9:15 a.m. Room 15 A/B Presented by Darci LaRocque, Founder of Darci Talks Business Consulting for REALTORS® |
Maximize Your ROI with Your CRM System |
8:30 a.m. - 9:15 a.m. Room 16 A/B Presented by Amy Ulloa-Zuniga, Regional Director of REALTORS® Property Resource |
Real Estate
On-the-Go |
9:20 a.m. - 10:05 a.m. Room 14 A/B Presented by Michael Mersola, Founder of Mersola Group Estates |
Up Your Snapping Game Isn’t this the dog filter app? Yes, but Snapchat is so much more than just an app with fun filters. It is a channel for you to connect to your clients on a personal, impactful level, cutting through the noise and giving you visibility in a crowded marketing space. Learn how Snapchat gives you access to build relationships with your clients, allows for personal branding and storytelling, and provides real time, authentic communication. See how easy it is to integrate Snapchat into your marketing plan, create meaningful content and relationships through videos and images, and develop geo filters to celebrate your client’s special moments and successes. |
9:20 a.m. -10:05 a.m. Room 15 A/B Presented by Patrick Ryan, Co-Founder of Transported VR |
Game
Changer - VR in RE |
9:20 a.m. -10:05 a.m. Room 16 A/B Presented by Ricardo Bueno, National Trainer of W&R Studios |
Duel It Out - Listing Presentations that Win First impressions count and showing your tech savvy skills can help you land the deal. Impress your clients with data, digital marketing samples, and an interactive presentation straight from your iPad or tablet that shows your personalized strategy for selling your clients’ home. We’ll share the tools that will take your presentations to the next level, show you how to incorporate videos and visual images, and end with an action plan to prepare you to stand out and secure your next listing. |
10:10 a.m. - 10:55 a.m. Room 14 A/B Presented by Jessie Beaudoin, CEO of CallAction |
Crush the Competition with Facebook Ads Stop spending money on old-school advertising that costs a lot with little to no return. Instead, leverage your business and generate returns on your investments by targeting specific audiences with low cost Facebook ads. You’ve seen these ads while scrolling your Facebook feed, but do they really work? The answer is yes, and they work well because of their ability to target specific groups of people based on interests and behaviors. Find out how to target specific groups, create impactful ads, how to set up an ad campaign, and see how Facebook ads can be a gold mine for your business. |
10:10 a.m. - 10:55 a.m. Room 15 A/B Presented by Josh Sharfman, Chief Technology and Innovation Officer of C.A.R. |
DIY: Smart Home Conversion Alexa and Siri, Roomba and Ring, Nest and August – is this the new norm? Companies are integrating technologies and apps to make it easier than ever to convert a “dumb house” into a smart home. From a digital assistant who can control your lights, ceiling fans, play music and give you cooking tips, to a digital doorbell that lets you see who is at your front door while you’re away from your home, to saving money and energy with a smart thermostat, the options are endless for smart home conversion. Learn about the top 10 products and apps to easily convert your clients’ homes, the benefits of installing smart home products, and how to sell these features in a home. |
10:10 a.m. - 10:55 a.m. Room 16 A/B Presented by Raj Qsar, Principal Owner of The Boutique Real Estate Group |
Lights, Camera, Action! Rock Star Video Marketing! Video is becoming one of the hottest tools in real estate marketing and can tremendously enhance your business strategy. Learn from one of the top video marketers in the country as he shares the latest trends in video marketing using professional cinematography, drones, actors and even producers. Get real world advice on where to start your video journey and how to become a video rock star. |
11:00 a.m. - 11:30 a.m. Room 14 A/B Presented by Crystal Lindsey, President of 333 Social Media |
Go (Facebook) Live in 3-2-1 Shift happens. Video has taken over Facebook newsfeeds, making the shift to using video in your content strategy necessary to stand out in a crowded space. Facebook Live gives you the opportunity to be authentic in front of your clients in real time, something that is valued and hard to achieve in the age of constant ads and clutter on social media. Learn how to use Facebook Live, develop creative content, and see how it can take your marketing and brand awareness to the next level. |
11:00 a.m. - 11:30 a.m. Room 15 A/B Presented by Anthony Self, Author & Vice President of Industry Relations of Ten-X |
Curb Your App-etite Get the lowdown on the top apps you need to fulfill your business needs. Run a smarter, more efficient business plan, make working on-the-go even easier, and have all of your marketing tools in your pocket. These apps will have your back and help you change the way you market, manage, and collaborate in real estate. |
11:00 a.m. - 11:30 a.m. Room 16 A/B Presented by Bryan Miller, AVP of United Wholesale Mortgage |
People Talk - Managing Your Online Reputation Positive online reviews are a great way to build your business and establish trust with potential clients, but what happens when you receive a negative review? Attend this session to learn why you should embrace an online review management system, how to professionally handle and respond to a negative review, and why it’s important to ask past clients to leave positive reviews of their experience working with you across different online sites. |
INTERACTION ROOMS OPEN ALL MORNING TO ADD TO YOUR EXPERIENCE - DROP IN AND HANG OUT |
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8:30 a.m. - 11:30 a.m. Room 12 Presented by Matt Hood, Co-Founder of Transported VR |
VR Goes Mainstream Get the VR experience! Search for properties, explore neighborhoods, and see how interactive and realistic Virtual Reality is. Get tips on how to implement VR in your business model and explore the possibilities with this live experience room. |
8:30 a.m. - 11:30 a.m. Room 13 Presented by Bryan Wilson, Director of CoachSimple |
Tech Talk Collaborate, share ideas, meet referrals, and network with other tech-minded real estate professionals during an open networking session. Learn tips, strategies, lessons from success and failure, and share insights to inspire creativity and develop new business relationships. |
TUESDAY LUNCH INCLUDED IN TECH TUESDAY PASS |
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12:00 p.m. - 1:30 p.m. Marriott Marquis Grand Ballroom Presented by Jonathan Perelman, Head of Digital Ventures at ICM Partners & Former VP of BuzzFeed Motion Pictures |
Tech Tuesday Lunch Keynote: Growing Your Business with Shareable Content
Lunch is included in Tech Tuesday pass and is open to Tech Tuesday attendees only. |
THE AFTERNOON LINEUP |
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1:45 p.m. - 2:15 p.m. Marriott Marquis Grand Ballroom Presented by Bryson Womack, Director of Sales at IDX |
The Future is Now: Tracking Today's Trends |
2:20 p.m. - 3:05 p.m. Marriott Marquis Grand Ballroom Presented by Karlton Utter, Senior Director of Learning Technologies and Solutions, Better Homes and Gardens Real Estate |
Tech Tuesday Keynote: ACTION! Video Marketing and Communication for Real Estate Professionals Good, bad, and the ugly. That is what you will find when you search for real estate on YouTube. The reality is that all of these videos are getting views. So why aren’t you using video yet for real estate? Probably the budget and because you just don’t know what to say or do on video. Learn 10+ simple video techniques that you can do on your smart phone and in less than 5 minutes. These videos will help you get business and will also differentiate you from your competitors. The best part…they won’t impact your budget, just your time. We will also explore how to maximize your video branding through social media sites and which apps and tools will help you out along the way. |
3:10 p.m. - 3:40 p.m. Marriott Marquis Grand Ballroom Presented by Seth O’Byrne, Founder of the O’Byrne Team; Ben Bacal, Founder of Roofshoot.com; and Chrissie Grasso Moderated by Laura Monroe, VP of
Growth and Partnership Collective, Sequel |
Rock the Social Scene - Top Agent Panel Hear first-hand how top agents are using social media to grow their lead pool, maximize their listings’ exposure, and connect with clients on a personal level. Learn how they established their social media presence, what social strategies work and what doesn’t work, and other insights on how social media transformed their business, and how you can use social media to leverage yours. |
3:45 p.m. - 4:30 p.m. Marriott Marquis Grand Ballroom Presented by Johnny Cupcakes, Inventor of Johnny Cupcakes Apparel & Entrepreneur |
Tech Tuesday Keynote: Viral Business: Inspiring Customer Loyalty |
NETWORKING RECEPTION | |
4:30 p.m. - 6:00 p.m. Marriott Marquis Grand Ballroom Lobby |
Power Hour - Networking Mixer |