Thursday Sessions


EXPO 2016 is full of 3 days of interactive, engaging sessions that will offer something for everyone. A full-schedule of free sessions will be offered across all three days, while Thursday will also offer several CE courses and paid events you won't want to miss.

 

THURSDAY LUNCHEON
EXPO Sponsored Sessions - FREE for Attendees
Thursday Sessions -- FREE for Attendees
8:45 a.m. - 9:30 a.m.

Room 101 A/B


Presented by Bryan Wilson, Director of Coaching, CoachSimple
Kickstart Your Career: Essential Strategies for New Agent Success
Whether you are fresh out of school or changing your career path, new REALTORS® face many challenges and decisions when getting started in real estate. This session will go over 10 new agent success strategies that you can put into practice to launch your career. Get insight into choosing the right broker for you, marketing tips to launch your business, and more!
8:45 a.m. - 9:30 a.m.

Room 102 A/B


Presented by Dave Crumby, CEO and Founder, Realvolve

Prosper as a Pro
Working with other REALTORS® and maintaining professionalism throughout the entire transaction from communication, transparency, timely responses, proper entries in the MLS, ethical behavior, respect, and more, are vital components of success, and something that is not always found in each transaction. Having a professional reputation amongst clients and other real estate professionals, can be the difference between acquiring a new listing, getting a great referral, and ultimately success or failure in your business. Attend this session to learn how you can be a more professional REALTOR®, gain trust and respect from your colleagues, and improve the interaction between the two sides of the deal.
8:45 a.m. - 9:30 a.m.

Room 103 A/B/C

Presented by Katie Lance, CEO/Founder, Katie Lance Consulting
Drive Results with Data
Data is constantly being captured around us and can be used to deliver results. After gathering and analyzing your data, how do you use it effectively? Learn how to get creative, show your value, and use data to market to all types of consumers by packaging it in innovative ways in your listing presentations. Use data in your listing presentations to show your expertise, predict consumer behavior, and impress your clients with an engaging presentation that will deliver results.
9:45 a.m. - 10:30 a.m.

Room 102 A/B


Presented by Josh Sharfman, Chief Technology Officer, C.A.R.

Has it Happened to You? Don’t Be a Victim of Cybercrime
As part of your professional duties as a REALTOR®, your clients trust you with safekeeping important information and documents. Mobile tools and online platforms are being used often in business and in transactions, increasing the risk of cybercrime for you and your clients. Data hacking, identity theft and fraud are more prevalent than ever – be proactive and protect yourself and your clients from cybercrime. Learn what tools and programs will keep your files secure and how to respond in the event of a hack, virus or identity theft.

9:45 a.m. - 10: 30 a.m.

Room 101 A/B

Moderated by Audie Chamberlain, Founder and CEO of Lion & Orb, Presented by Carmen Hirciag, Senior Research Analyst, The California Association of REALTORS®; Desiree Patno, CEO of The National Association of Women in Real Estate Businesses

Understanding the Generation Gap: Marketing to Appeal to All
The Silent Generation, Baby Boomers, Generation X, Millennials and Generation Z are all potential real estate clients but each group views the world differently, has different preferences and budgets, and responds to marketing in very different ways. Understanding how to communicate with each generation is crucial for future years to come. Learn how each generation responds to marketing, their awareness of programs available to them, and their preferred methods of communication. Adjusting your marketing to appeal to each group and understanding what is important to them is essential in attracting buyers of all generations.

9:45 a.m. - 10: 30 a.m.

Room 103 A/B/C


Moderated by Trisha Motter, REALTOR® & Broker  Associate, INTERO Real Estate Services; Presented by Angel Tucker, Certified Human Behavior Consultant; Nate Bernstein, Esq. Managing Counsel, LA Real Estate Law Group; Renier Dresser, REALTOR® Associate, NextHome Preferred Properties
Don’t Take No for an Answer: Be a Powerful Negotiator
Strong negotiating skills are powerful when working on a deal. They are needed when working with your clients, other agents, brokers, real estate affiliates, and can influence a deal to end favorably or unfavorably for all parties involved. Learn creative and effective strategies you can use to be a better negotiator, and recognize when negotiating tactics are being used on you and how you can counter back. Put your negotiating skills to the test by practicing negotiation scenarios during the session.
9:45 a.m. - 10:30 a.m.

Room 204


Moderated by Kamille Soler, Founder and CEO, The Ultimate LYFE

 

Speed Networking – User-Generated Session
One of the most important aspects of attending a conference is the ability to network with others who share the same passion, can relate to your work, and become a potential business contact. Speed networking gives you the opportunity to connect with REALTORS® in a speed dating style to ensure that you network with multiple REALTORS®. Develop relationships to help grow your business, learn about new opportunities and best practices, share ideas, meet someone in a neighboring city or a referral in another part of the state, and possibly make a new friend or two.
9:45 a.m. - 11:15 a.m.

Room 104 B


Presented by Commissioner Wayne S. Bell, Chief Officer of the California Bureau of Real Estate

California Bureau of Real Estate Forum

Your annual update on the BRE’s key focus areas and answers to your questions.

10:45 a.m. - 11:30 a.m.

Room Exhibit Hall


Presented by Egypt Sherrod, Host of HGTV's "Flipping Virgins" and "Property Virgins"

Building Your Brand to Last

Egypt Sherrod, host of HGTV’s “Flipping Virgins” and “Property Virgins”, will help you understand the importance of building a brand to last. Learn how to identify your value proposition, develop and transcend your personal brand, and build a brand all about YOU. Join Egypt in the C.A.R. booth #513 for a book signing from 1:45 p.m. - 2:30 p.m.

10:45 a.m. - 11:30 a.m.

Room: 102 A/B


Presented by Desiree Patno, CEO of The National Association of Women in Real Estate Businesses, Peter Lorimer, CEO of PLG Estates, and Scott Chaplan, Founder of Del Rey Urban
Idea Exchange: Branching Out – Become an Independent Broker
Have you had thoughts of opening your own brokerage but aren’t sure how to get started? Attend this session to hear from other REALTORS® who took the plunge and branched out on their own. Learn about how they got started, their successes, hardships, advice and insight, and decide for yourself if this is the right business move for you.  Share and bounce ideas off of them and other REALTORS® in this open forum discussion.
10:45 a.m. - 11:30 a.m.

Room 204


Presented by Bryan Wilson, Director of Coaching, CoachSimple
Mentor/Mentee Meetup – User-Generated Session
Attend this user-generated session to connect with REALTORS® of all experience levels and learn from your colleagues. The “Mentors”, more experienced agents, can share their expertise and knowledge of the industry while the “Mentees”, newer to the business agents, can share information about new technologies and new business practices they are using to jumpstart their career. Network, ask specific questions, learn tips, strategies, lessons from success and failure, creative business approaches, have an open mind, and share insight into your business that may inspire and help another REALTOR® with their business. Repeated from 1:45 p.m. - 2:30 p.m. in room 204.
10:45 a.m. - 11:30 a.m.

Room 101 A/B


Presented by Nate Osollo, zipForm® Product Coordinator, C.A.R.

Manage Your Transactions On - the- Go with zipForm® Mobile

Agents are progressing more and more towards a paperless transaction and even further: sans keyboard. Are you? Join the paperless brigade with the tablet and smartphone version of zipForm® that houses all your transaction information and allows for true mobility.

10:45 a.m. - 11:30 a.m.

Room 103 A/B/C

Presented by Matthew Murphy, Founder/President, Boston Virtual Imaging
Are You Wearing Your Technology?
With the invention of smart watches, smart jewelry, smart eyewear, fitness trackers and more, wearable technology is becoming a common part of daily wardrobes. Wearable technology can be fashionable, functional and something you can instantly implement into your business. Attend this session and learn how wearable technology can benefit your business by keeping you safe with geotracking and the ability to easily call for help, healthy with fitness trackers monitoring your physical activity and eating patterns, connected to your clients by syncing with your other smart devices, and able to access important data and information by having a computer at your fingertips.
THURSDAY LUNCHEON
12:00 p.m. - 1:30 p.m.

Thursday Luncheon: "2017 C.A.R. Housing Market Forecast"
Presented by Leslie Appleton-Young, C.A.R. Chief Economist

Ticketed Event

Thursday Sessions - FREE for Attendees
1:45 p.m. - 2:30 p.m.

Room 101 A/B


Presented by Melissa Zavala, Broker/Owner of Broadpoint Properties and Founder of Short Sale Expeditor® and Transaction 911

Turn Your Leads Into Closings
Leads are a vital component to your business - any lead can turn into a potential client, resulting in a successful transaction if properly followed up with. The digital age has provided more opportunity for leads found online through social media websites, apps, hashtags, and more. Leads can also still be found in daily places such as the grocery store, your child’s sports team, networking events, and anywhere you can strike up a conversation. This session will cover how to generate more leads on and offline, strategies to contact and follow up with leads, common mistakes to not make, and provide you with the knowledge to successfully convert your leads into closings.
1:45 p.m. - 2:30 p.m.

Room 102 A/B


Presented by Molly Ellis, Lender Services Trainer, CalHFA; Carolyn Holmes, Marketing Director, Golden State Finance Authority; Samuel Luna, Single Family Affordable Lending Director, Freddy Mac; Yong Choi, SVP/Regional Manager, Guaranteed Rate Mortgage

Moderated by Sara Sutachan, Industry Relations and Strategic Initiatives Manager, C.A.R.

Be a Super REALTOR®! Turn Homeownership Dreams into a Reality
Millennials are the fastest growing potential buyer generation, but many are facing challenges trying to purchase their first home. Low inventory, student loan debt, and lack of affordable housing have left many first time homebuyers with a negative perception of being able to obtain homeownership. Help first time homebuyers accomplish their dream of homeownership by learning what programs are available for them, what the requirements are, and how they can financially set themselves up for success. Be an expert and make your clients feel comfortable and at ease putting their trust in you with one of their most important decisions.

1:45 p.m. - 2:30 p.m.

Room 103 A/B/C

Presented by Robert Bloom, Supervising Senior Counsel, California Association of REALTORS®

Sample Legal Letters Library
Did you know as a free member benefit you have access to an entire library of sample legal letters? This professional resource is a tool to save you time when facing a legal situation, helps assist your clients in making a legal demand, and makes you look like an expert in any transaction. Find out how to utilize the sample legal letters library and when to use these letters to your advantage.

1:45 p.m. - 2:30 p.m.

Room 104 B

Presented by Sherri Noel, Founder of The Noel Team; Barbara Betts, Founder of The Betts Team, Seth O'Byrne, Founder of The O'Byrne Team

Moderated by Joel Singer, CEO, C.A.R.

How Do They Do It? Mind-blowing Takeaways from Top Producing Teams
Working in a team can mean double the referrals, leads, experience, and splitting business expenses.  Some REALTORS® flourish within a team, keeping one another motivated, and going through the successes and hardships together, while others prefer working alone and controlling all aspects of their business.  Are you thinking of making the switch to a team?  Already on a team and looking to take it to the next level?  Join several top producing teams as they dish out key advice and takeaways you can apply to your business, learn what they did to make their partnerships thrive, and ask questions you’ve always wanted the answers to.

EXPO Sponsored Sessions - FREE for Attendees

9:30 a.m. - 10:30 a.m.

Room 201 A/B

Sponsored by American Home Shield

Presented by Burke Smith

Stay on Top of Your Game and Ahead of the Curve
Whether you are new in the business or have 30 years of experience, leave this session feeling empowered to generate more listings, higher conversions, and greater efficiencies off line and online using proven step-by-step techniques and strategies.

Thursday Paid Events
8:30 a.m. - 11:30 a.m.

Room 104 A

Management and Supervision CE Course
Every action and transaction that happens as part of your business requires a Broker’s oversight. This 3-hour, required CE course covers the duties and responsibilities as defined by CalBRE for brokers to manage compliance and supervise licensed activities. An exam will be included at the end of the course. CalBRE Sponsor# 0001

Ticketed Event

1:30 p.m. - 4:30 p.m.


Room 104 A

Save Time Make Money with CRM
Too many agents and brokers manage their relationships and their transactions by the seat of their pants and the result is far more agents struggling to survive and more clients receiving subpar service and representation. In this course we will explore the nature of the changes in our business, our client's expectations, the technology that has transformed so many aspects of our lives and discover the tools and techniques that will allow you to deliver true value to clients and agents.

Ticketed Event


 

 

About the EXPO

This event is the premier tradeshow for California's real estate industry. Our event features one-of-a-kind education, networking, and professional development opportunities. We welcome and encourage all members of the CALIFORNIA ASSOCIATION OF REALTORS® – brokers/owners, top producers, sales associates, assistants, and Association Executives to attend. Other real estate leaders, real estate agent analysts, members of the media, and professionals in affiliated industries are also more than welcome.

Exhibitors - Why You Need To Be Here:

  • We're all things California
  • More than 11,000 REALTORS® in one location under one roof
  • Meet face-to-face with top brokers/owners, savvy agents, Association Executives, and key real estate leaders
  • You have the solutions to our challenges
  • Contact us today to be an exhibitor or sponsor at (213) 739-8301 or [email protected]

This year we'll be in Long Beach, Sept. 27-29. We hope to see you there!

Get in Touch

  • Phone:
    (800) 242-2732
  • Email:
    [email protected]
  • Address:
    Long Beach Convention Center
    300 E Ocean Blvd,
    Long Beach, CA 90802